The State of Big Data in CPG

June 15, 2019

An interesting new study coming from Bedrock Analytics on “The State of CPG Manufacturers & Big Data” is summarized with the infographic below. One of the study’s main findings was that while 4 out of 5 CPG manufacturers say that analytics are important in supporting their business decisions, a majority of them say that data and analytics are either “not at all” or only “somewhat” rooted in their organization’s culture. In other words, CPG companies know that Big Data is important, but they have yet to embrace it in their day-to-day work.

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Datascope Analytics

Datascope is a data science consulting company. We work closely with our clients, using creative processes inspired by the design community to help them identify valuable and innovative ways to use data. We also make these ideas a reality, building out everything from quick proofs of concept to scalable production systems.

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