The State of Social Intelligence

July 6, 2019

Social data raw insights collected from users social media activity  is key to helping you understand how to improve your social media performance, and maximize your digital marketing efforts. Every 'Like', every share, every click-through on your social posts means something, and the more you understand about such activity, the better you can focus your efforts on the processes which will ultimately drive your business' bottom line.But how are businesses actually using social intelligence, and what are the key trends to be aware of in the rising social data space?The teams from Social Intelligence Lab and Talkwalker recently partnered up to conduct a new report on "The State of Social Intelligence, in which they surveyed industry experts to get a better sense of how social data and analytics are being used to optimize performance.

Spotlight

Causata

Causata, Inc. is a leading provider of Customer Experience Management (CXM) software. Built on an HBase big data architecture, our predictive analytics and real-time omni-channel offer management applications enable B2C companies to create meaningful customer experiences through data. Our industry-specific applications help companies increase cross-selling and customer acquisition while reducing churn. Founded in 2009 and funded by Accel Partners, Causata’s headquarters are in San Mateo, California with a development office in London, England...

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Causata

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