The Top B2B Influencer Marketing Trends for 2020

September 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months – and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference – a 30% increase compared year over year.

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Lynx Analytics

At Lynx Analytics, we unravel a world of connections that hold the most paramount business intelligence; through the combinations of graph analytics, A.I. and machine learning. We live in a massively connected world - with new lines of connections rapidly forming every millisecond. And with this, newer and more relevant data that can either make or break businesses.

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Spotlight

Lynx Analytics

At Lynx Analytics, we unravel a world of connections that hold the most paramount business intelligence; through the combinations of graph analytics, A.I. and machine learning. We live in a massively connected world - with new lines of connections rapidly forming every millisecond. And with this, newer and more relevant data that can either make or break businesses.

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