The Top B2B Influencer Marketing Trends for 2020

September 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months – and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference – a 30% increase compared year over year.

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Senturus, Inc

Senturus is a nationwide consulting firm focused exclusively on business analytics. Founded in 2001, Senturus has helped over 1000 clients in a wide range of industries to achieve self-service analysis, agile reporting and timely data that result from well designed business analytics.

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Global Data Transfer Mechanisms Infographic

Infographic | August 17, 2021

The way in which organizations can transfer personal data changed significantly following the CJEU’s judgement in the Schrems II case in 2020. This infographic highlights a number of global data transfer mechanisms that organizations can use to transfer personal data including EU adequacy decisions, Binding Corporate Rules, and Standard Contractual Clauses.

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BARC Data, BI & Analytics Trend Monitor 2022

Infographic | June 8, 2022

The BARC Data, BI & Analytics Trend Monitor 2022 is the latest edition of BARC’s annual review of the trends shaping the market. Based on a worldwide survey of 2,396 people from companies of various sizes and industries, this infographic highlights some of the key findings from the study.

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Importance of Data Encryption

Infographic | March 30, 2022

Reasons Why Encrypting Data is Crucial Encryption is the last line of defense Encryption Can Increase Consumer Trust Encryption Can Help to Protect Remote Workers

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Difference Between Data Science and Data Analytics

Infographic | March 12, 2020

Dealing with unstructured and structured data, Data Science is a field that comprises everything that related to data cleansing, preparation, and analysis.Data Science is the combination of statistics, mathematics, programming, problem-solving, capturing data in ingenious ways, the ability to look at things differently, and the activity of cleansing, preparing, and aligning the data.In simple terms, it is the umbrella of techniques used when trying to extract insights and information from data.

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Maximize the value of your data

Infographic | October 1, 2021

Some of the top benefits organizations saw from machine learning include lower costs, improved workforce productivity, increased sales, and much more. Red Hat and Intel can help you quickly tap into these benefits from one unified platform that focuses on pulling value from data with AI and analytics.

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Benefits of Data Modeling for Businesses

Infographic | February 3, 2022

Data modeling makes it easier for developers, data architects, business analysts, and other stakeholders to view and understand relationships among the data in a database or data warehouse. Benefits of data modeling helps companies take fast data-driven decisions and enhance the business processes at a higher rate.

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Spotlight

Senturus, Inc

Senturus is a nationwide consulting firm focused exclusively on business analytics. Founded in 2001, Senturus has helped over 1000 clients in a wide range of industries to achieve self-service analysis, agile reporting and timely data that result from well designed business analytics.

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