The Top B2B Influencer Marketing Trends for 2020

September 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months – and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference – a 30% increase compared year over year.

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InfoQ

Software is changing the world. InfoQ, a news and community site with content currently published in English, Chinese, Japanese,Brazilian Portuguese and French empowers software developers to be agents of change in their industries. Along with QCon, our practitioner-driven conferences, InfoQ’s purpose is to facilitate the spread of knowledge and innovation in enterprise software development. As of 2017, InfoQ.com’s readership base is over 1,500,000 unique visitors per month reading content from 100 locally-based editors across the globe. Our goal is to continue to build localized language communities.

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Spotlight

InfoQ

Software is changing the world. InfoQ, a news and community site with content currently published in English, Chinese, Japanese,Brazilian Portuguese and French empowers software developers to be agents of change in their industries. Along with QCon, our practitioner-driven conferences, InfoQ’s purpose is to facilitate the spread of knowledge and innovation in enterprise software development. As of 2017, InfoQ.com’s readership base is over 1,500,000 unique visitors per month reading content from 100 locally-based editors across the globe. Our goal is to continue to build localized language communities.

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