Understanding the Customer through Big Data and Small Data

May 14, 2019

Big Data How is it defined? Gartner’s early definition remains widely accepted: ‘Big Data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.’In recent years, some definitions include additional ‘Vs’: Veracity  how accurate is the data, and Value  how useful is the data.
Small Data How is it defined? There’s little agreement on the definition of Small Data. Allen Bonde, one of the earliest users of the term, defines it as connecting people with timely, meaningful insights (derived from big data and/or “local” sources), organized and packaged often visually to be accessible, understandable, and actionable for everyday tasks.’Martin Lindstrom defines it as ‘the tiny clues that uncover huge trends’, based on observational data. It’s also defined as data that is small enough size for human comprehension.

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Software AG

Software AG (Frankfurt TecDAX: SOW) helps companies with their digital transformation. With Software AG’s Digital Business Platform, companies can better interact with their customers and bring them on new ‘digital’ journeys, promote unique value propositions, and create new business opportunities. In the Internet of Things (IoT) market, Software AG enables enterprises to integrate, connect and manage IoT components as well as analyze data and predict future events based on Artificial Intelligence (AI).

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Spotlight

Software AG

Software AG (Frankfurt TecDAX: SOW) helps companies with their digital transformation. With Software AG’s Digital Business Platform, companies can better interact with their customers and bring them on new ‘digital’ journeys, promote unique value propositions, and create new business opportunities. In the Internet of Things (IoT) market, Software AG enables enterprises to integrate, connect and manage IoT components as well as analyze data and predict future events based on Artificial Intelligence (AI).

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