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Why Analytics Matter for Your Business

January 10, 2019

Big Data, business intelligence, or analytics: whatever you call it, it’s the next big thing in business operations. Business intelligence is more than just a buzzword – it’s vital for making smarter business decisions to cut costs and improve revenue. What is Big Data? Big data means analyzing business data to identify trends to make smarter choices in operations, marketing, and sales. This includes leveraging market trends, customer behaviors, and sales numbers to understand patterns and correlations.

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Spotlight

Aurix Limited

Aurix Ltd is a global leader in true phonetic speech analytics and audio data mining technology. Aurix itself is a direct descendent of speech recognition technologies developed over 30 years at the UK's Ministry of Defence. Today, it is a technology venture funded company backed by QinetiQ, a leading international defence and security company and Coller Capital, a leading global investor in corporate venture assets. Aurix Ltd is based in Cheltenham, UK and Menlo Park, California.

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