Hy-Vee Uses Behavioral Analytics and Insights
Hy-Vee, Inc., one of the largest privately owned U.S. supermarket chains, has signed a multi-year engagement for Symphony EYC's Customer-Centric Retail and Amplify solutions. Hy-Vee began working with Symphony EYC in 2015 to better understand its customers through analytics and robust reporting capabilities and today has extended its relationship with Symphony EYC’s Amplify solution to deliver personalized relevant communications to customers…