Sumo Logic talks data, cloud and why they decided to make a free service

Cloud is everywhere. It is at the heart of data storage and computing power and without it, IT would not have been able to develop half as quickly as it has done. However, despite its all-round worthiness, it can be costly and competitive. With such fierce rivalry in place, Sumo Logic, a continuous intelligence platform, is working on a way to reduce costs of running real-time analytics and archiving data. After the organisation’s announcement for an On-Demand and Archiving Service, Mark Pidgeon, Vice President Technical Services at the company talks to us about what the plans will mean for the cloud, and at what point they realised that something needed to change. More companies today rely on data from their applications for operational insight and business intelligence – for example seeing how well their applications are performing, how their cloud infrastructure is operating, and opportunities on how to improve their services.  However, today’s data analytics pricing and licencing models are broken and simply don’t reflect the rapidly changing ways companies are using data. A new approach is needed to help harness the full value of all this data. Reducing the cost and changing the economics around cloud is essential if we are to help more companies take advantage of this in their DevOps projects.With our new on-demand and archiving services, companies no longer have to make a trade-off as their machine data grows. They no longer have to choose between either paying runaway licence costs or simply not using this data.Organisations will now be able to dynamically segment their data and tailor the analytics accordingly for real-time insights, frequent or infrequent interactive searching, or troubleshooting and full data archiving. These capabilities enable customers to maximise the value, choice, and flexibility required for operating and securing their digital businesses.