3 Reasons Why Machine Learning Should Matter to B2C Businesses Too

There is a lot of talk about how machine learning, AI, and big data can be used to help B2B companies improve their efforts. While there’s no disputing this, there is a large misconception that B2C businesses cannot be helped in the same way. This is, of course, quite false. B2C companies operate quite differently from B2Bs because of who their customers are. B2C focuses on the individual, rather than an organization. In B2B, processes like sales, marketing, customer service, etc. are designed for multiple people and decision makers, whereas B2C is focused on just one.