5 of the Weirdest Applications of Big Data
Cliintel companies | July 15, 2016
Big Data is completely changing outdoor marketing and media. Traditionally outdoor media pricing was priced per “impression.” This was based on an estimate of how many people would see the ad in any given day. But now, companies can use Big Data to justify its pricing model for advertising on billboards, benches and the sides of buses. How do they do it? They use GPS, “eye-tracking” software and traffic pattern analytics to determine exactly what advertisements will be seen the most and which will be the most effective.