Business Intelligence, Big Data Management, Big Data

Acoustic Builds Acoustic Connect℠ on the Snowflake Data Cloud

Acoustic Builds Acoustic Connect℠ on the Snowflake Data Cloud

Acoustic, a global marketing and customer engagement provider for B2C brands, today announced its partnership with Snowflake, the Data Cloud company, to optimize data sharing within the Acoustic Connect℠ platform. Acoustic Connect, Powered by Snowflake, enables marketers to seamlessly integrate multiple data sources into marketing activities, giving them a complete view of the customer journey and empowering them to create data-driven, personalization strategies based on behavior signals gathered throughout the digital customer experience. With Snowflake's Data Cloud, Acoustic Connect provides marketers with the ability to act on intent signals and engage customers across the buying journey as the first-of-its-kind platform to link campaign activities, customer data, and behavioral experience in real time.

"By partnering with Snowflake, we have embraced a streaming-based model that enables marketers to understand and respond to customer behaviors in real time," said John Riewerts, SVP of Engineering at Acoustic. "With all data centralized in one place, our customers can now personalize their marketing efforts based on a wider selection of attributes. This partnership has allowed us to introduce Acoustic Connect, a game-changing solution that seamlessly ties together journey orchestration, multichannel marketing, and behavioral experience insights in an all-in-one platform."

Building Acoustic Connect on Snowflake has allowed Acoustic to leverage Snowflake's Snowpipe Streaming capabilities to deliver enhanced data sharing and management as well as broader customer insights. Marketers using Acoustic Connect can integrate multiple data sources, make sense of this information quickly, and leverage it to launch personalized campaigns that capture consumer attention in the moment. Additionally, the time from implementation to execution is decreased due to Snowflake's ability to stream data, which helps marketers improve time to value and prove marketing ROI quickly.

"We're excited to support Acoustic on its journey to transform how marketers orchestrate digital customer experiences by providing real-time data streaming capabilities that empower marketers to react in the moment," said Bill Stratton, Global Industry GTM Lead, Media, Entertainment and Advertising at Snowflake. "By building on the Snowflake Data Cloud, Acoustic is enabling marketers to leverage behavioral insights and create meaningful customer engagements."

Joint customers will be able to gain transformative insights in real time with Acoustic Connect, powered by Snowflake. The combination of Acoustic's marketing platform with Snowflake's cutting-edge technology equips brands with the crucial data they need to create personalized, engaging experiences that drive customer satisfaction and loyalty.

 Industry leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams are able to develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud. To learn more about the Powered by Snowflake program and how organizations are building on Snowflake, click here.

About Acoustic, L.P.



Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.

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Business Strategy

Devo Security Data Platform Attains FedRAMP Authorization

Devo | January 09, 2024

Devo Technology, the security data analytics company, today announced that the Devo Security Data Platform received Authorization to Operate (ATO) at the Moderate level under the Federal Risk and Authorization Management Program (FedRAMP). The Devo Security Data Platform successfully completed FedRAMP's rigorous accreditation process, enabling federal agencies to secure their environments with a market-leading security information and event management (SIEM). Agencies and their partners can now leverage Devo to solve their toughest IT and security challenges with unparalleled visibility and a unified view of risk posture, security operations and the threat landscape. The demand to keep pace with rapidly evolving cyber threats at cloud speed and scale has never been higher for the U.S. government. New Office of Management and Budget (OMB) regulations require federal agencies to collect and retain logs for long time periods. These requirements strain legacy SIEM and logging solutions, resulting in higher license and maintenance costs and slower query times. The Devo Security Data Platform's massive ingestion capabilities overcome these challenges and enable agencies to manage petabytes of data—from any device or application—cost-effectively and performantly in the cloud. Kayla Williams, CISO, Devo, said: "Devo relentlessly maintains the highest standards of internal security controls to ensure customers can protect themselves from security threats with peace of mind. Commercial customers have used the Devo Security Data Platform in the cloud for years, and this milestone enables us to continue to extend the same seamless experience to federal agencies and their partners." The Small Business Administration sponsored Devo's authorization. FedRAMP was established to provide a cost-effective, risk-based approach for the adoption and use of cloud services by the federal government. FedRAMP empowers agencies to use modern cloud technologies with an emphasis on the security and protection of federal information. The Devo Security Data Platform is also available in the AWS GovCloud Marketplace, an isolated AWS Region designed to host sensitive data and regulated workloads in the cloud, assisting customers with U.S. federal, state and local government compliance requirements. About Devo Devo unleashes the power of the SOC. The Devo Security Data Platform, powered by our HyperStream technology, is purpose-built to provide the speed and scale, real-time analytics, and actionable intelligence global enterprises need to defend expanding attack surfaces. An ally in keeping your organization secure, Devo combines the power of people and AI to augment security teams, leading to better insights and faster outcomes. Headquartered in Cambridge, Massachusetts, with operations in North America, Europe and Asia Pacific, Devo is backed by Insight Partners, Georgian, TCV, General Atlantic, Bessemer Venture Partners, Kibo Ventures and Eurazeo. Learn more at www.devo.com.

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Data Visualization

SensiML Unveils Data Studio - Next-Generation Sensor Data Management for AI / ML

SensiML | December 20, 2023

SensiML Corporation, a leader in AI software for IoT and a subsidiary of QuickLogic, announced the launch of Data Studio, a ground-breaking platform designed to redefine the landscape of sensor data management. With a focus on practicality and efficiency, Data Studio empowers engineers and data scientists by offering an integrated solution that addresses the most time-consuming tasks in AI engineering projects - creating high-quality datasets for evaluating and developing ML models. According to Cognilytica, a well-respected AI / ML consulting firm, approximately 80% of the total time for machine learning (ML) projects is allocated to data preparation. These tasks include data identification, aggregation, cleansing, labeling, and augmentation – all of which are supported in SensiML's collaborative development environment. SensiML Data Studio significantly improves productivity and simplifies dataset management for anyone working on sensor data ML projects. With real-time connectivity, intuitive visualization tools, sensor data video synchronization, and robust support for large-scale collaborative projects, it offers a seamless experience for developers on edge devices, gateways, PCs, and cloud platforms. A comprehensive overview of all the features of Data Studio can be found on the SensiML website. The primary features are highlighted below: Effortless Data Capture and Import - Capture live sensor data, analyze it instantly, and label any data for seamless insights. Collaboratively Label Sensor Data - Employ flexible labeling methodologies for sensor data, including manual, AI-assisted, and custom – and sync video for effortless complex labeling. Store and analyze data locally on your computer or remotely. Data Analysis and Model Evaluation - Visually compare ML models, filter, transform, and fuse sensor data – all with built-in tools and your own Python expertise. Label and Data Versioning – Keep track of your labels and model results with versioned labels. Easily export your project to an open format. "SensiML Data Studio makes sensor data management and analysis more accessible and efficient, empowering developers to build better, more impactful applications using sensor data across a wide range of industries," said Chris Knorowski, CTO of SensiML. SensiML Data Studio is poised to transform sensor data analysis, offering a valuable resource for researchers, engineers, and data scientists across diverse sectors from agriculture and consumer wearables to medical devices, smart buildings, and factory maintenance. About SensiML SensiML, a subsidiary of QuickLogic (NASDAQ: QUIK), offers cutting-edge software that enables ultra-low power IoT endpoints that implement AI to transform raw sensor data into meaningful insight at the device itself. The company's flagship solution, the SensiML Analytics Toolkit, provides an end-to-end development platform spanning data collection, labeling, algorithm and firmware auto-generation, and testing. The SensiML Toolkit supports Arm® Cortex®-M class and higher microcontroller cores, Intel® x86 instruction set processors, and heterogeneous core QuickLogic SoCs and QuickAI platforms with FPGA optimizations.

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Data Visualization

DataOps.live to Deliver a Streamlined Data Management Process for Snowflake's Global Technical Sales Teams

DataOps.live | December 11, 2023

DataOps.live, The Data Products Company™, today announced that Snowflake has licensed the DataOps.live platform to prepare and deliver technical sales demonstrations for its global customers. The speed and productivity gains of the enhanced process, called Snowflake Solutions Center, are cost effective and will accelerate sales performance, impacting business insights that are made available to management. "Snowflake's collaboration with DataOps.live will enhance the efficiency, productivity, and value our Sales Engineers bring to our selling efficiency," said Eve Besant, SVP Worldwide Sales Engineering at Snowflake. The Snowflake Solutions Center, supported by the DataOps.live platform, will enable Snowflake users to seamlessly configure, build, test, and deploy data projects and data products for sales demonstration purposes. This comprehensive and collaborative solution includes the following features: Solutions Catalog: Enables users to build and maintain a solutions catalog of Snowflake data product demonstrations. One-Click Deployment: Allows Sales Engineers to effortlessly deploy new instances of Snowflake data product demonstrations with a single click. Lifecycle Management: Manages the entire lifecycle of these data products. Declarative Infrastructure Management: Utilizes DataOps.live's SOLE engine for full declarative management of Snowflake infrastructure. CI/CD and Orchestration: Capabilities that enable efficient project management. Python Orchestration: Delivers streamlined workflows. Git Workflow and Governance: Ensures effective governance with full Git workflow and governance features. DataOps Development Environment: Allows users to utilize the unique cloud-based IDE using VS code and Git for enhanced productivity. Snowpark Applications: Users can now build Snowpark applications with ease. Streamlit and Snowflake Native Apps: Effortlessly deploy Streamlit and Snowflake Native Apps. The solution provided to Snowflake has been tested for many months by a core team of Sales Engineering (SE) leaders and participants from across the globe in a collaborative process to ensure success. A total of 750 Snowflake SEs are anticipated to be trained and onboarded in the coming months to leverage the benefits of the DataOps.live platform in their sales process. "We have worked closely as a partner of Snowflake since 2017 and welcomed Snowflake Ventures as an investor in DataOps.live in 2021, so this collaborative solution is a great honor for us. As the platform to support the Snowflake Solution Center, we look forward to helping them enhance the efficiency and productivity of their solution selling process and drive real value on a daily basis," said Justin Mullen, co-Founder and CEO, DataOps.live. "We are so proud to expand our collaboration with Snowflake and to now include them as a strategic customer," said John F. Marchese, EVP Strategic Business, Alliances & Channels, DataOps.live. "This agreement marks a significant step forward in Snowflake's commitment to provide their worldwide SEs and other customer-facing technical sales staff with cutting-edge DataOps capabilities. Their belief in, and selection of, DataOps.live is an incredible endorsement for our unique ability to create value and drive ROI in business outcomes." About DataOps.live DataOps.live – the Data Products company, delivers productivity breakthroughs for data teams by enabling agile DevOps automation (#TrueDataOps) and a powerful Developer Experience (DX) to modern data platforms. The DataOps.live SaaS platform brings automation, orchestration, continuous testing and unified observability to deliver the Data Products you want at the speed the business needs. DataOps.live is a global company funded by Notion Capital, Anthos Capital and Snowflake Ventures, with enterprise clients including Roche Diagnostics and OneWeb.

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Data Visualization, Data Science

DAS42 Announces Subscriber Analytics Solution on the Snowflake Data Cloud

DAS42 | December 12, 2023

DAS42, a leading data consultancy, today announced a new solution, Subscriber Analytics. By bringing together the data experts at DAS42 and the power of Snowflake’s Media Data Cloud, Subscriber Analytics is built to solve the myriad of challenges subscriber-driven businesses face when digesting and analyzing the millions of data points collected daily. “We are thrilled to announce our Subscriber Analytics solution, in collaboration with Snowflake,” said Tom Stentiford, Chief Delivery Officer at DAS42. “We’ve created a solution that’s instrumental in driving descriptive and predictive insights into business-critical subscriber-based metrics around customer churn and retention, financial performance and modeling, acquisition, and other areas. In a competitive market, we’re setting our customers up for success when it comes to analyzing user and subscriber data, which cannot be easily leveraged without the right tools.” Whether it’s a lack of consumer data for the product team or the abundance of data from various marketing channels, subscription-driven businesses are overwhelmed and need a way to bring disparate data sources into one holistic data platform and a single source of truth. With the Subscriber Analytics solution, leveraging the Snowflake Data Cloud, leaders can drive faster, more informed business decisions, resulting in an increase in subscriber engagement and, ultimately, improved subscriber retention. “Subscriber Analytics from DAS42 and Snowflake is instrumental in customer churn prevention, revenue forecasting, and financial modeling,” said Frank Cittadino, Former CTO of Zayo. “By partnering with DAS42, everyone from our executive team to our engineers experienced measurable efficiency improvements, leveraging data insights for impactful business decisions. Our collective team saves hours weekly by implementing DAS42’s holistic data governance strategy for our first-, second-, and third-party data.” With Subscriber Analytics, businesses will also be able to: Personalize the customer experience by aggregating subscriber behavior and engagement metrics, helping business intelligence and marketing teams save time, create bespoke campaigns and improve customer relationships. Predict trends with transactional data to inform business strategy and accurately forecast revenue, helping business leaders to make faster and better-informed decisions Prevent customer churn allowing for the organization to keep the subscriber base they have, as well as focus on cross-sell and up-sell opportunities "DAS42's Subscriber Analytics solution leverages the value of Snowflake’s Media Data Cloud to innovate and accelerate data-driven insights,” said Adrian Bolosan, Industry Principal, Media, Entertainment & Advertising at Snowflake. “By seamlessly integrating with Snowflake's unified platform, DAS42's Subscriber Analytics solution empowers customers to unlock the full potential of their data. Together, we are not just providing a solution; we are helping to modernize organizations' approach to data intelligence to help them overcome challenges and achieve success in the initiatives that are most important to their business.” Subscriber Analytics is the latest example of the expertise provided by DAS42 and Snowflake, helping subscriber-driven businesses to unlock the true power of data and create more impactful experiences for subscribers and users alike. ABOUT DAS42 DAS42 is a premier data and analytics consultancy with a modern point of view. We specialize in solving some of the most complex business challenges for the world’s most successful companies. As a Snowflake Elite Partner, DAS42 crafts customized strategies that create a single source of truth and enable enhanced and faster decision-making. DAS42 has a presence across the U.S. with primary offices in New York City and Denver. Connect with us at das42.com and stay updated on LinkedIn. Join us today on our journey to help you realize the possibilities of transforming your business through data and analytics.

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