BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

Amazon Unveils Additional Analytics and Data to Empower Seller Success

Amazon | September 19, 2022 | Read time : 02:50 min

Amazon
Today at Accelerate, Amazon’s annual seller conference, Amazon (NASDAQ: AMZN) announced new features to Manage Your Experiments, a tool that helps sellers optimize content on product detail pages to drive higher rates of conversion, increasing their sales by up to 25%. Amazon also enhanced the Product Opportunity Explorer and Search Analytics Dashboard with new capabilities that help brands analyze marketing campaigns and identify areas to acquire new customers and drive repeat purchases. This new set of industry-leading tools makes it easier for sellers to tap into customer insights and analytics data to launch new products and increase sales.

“We’re focused on supporting sellers as they work to build and grow their business. “The tools we’re announcing today are a direct result of seller feedback and target every step of their Amazon sales funnel, from new customer acquisition to increased lifetime value. We’re committed to continuing to develop tools and features that deliver actionable insights for sellers.”

Benjamin Hartman, vice president of Amazon North America Selling Partner Services

“We have been working with Amazon since the beginning, leveraging data to build our business into one of the largest jewelry sellers on Amazon,” said Tal Masica, founder of PAVOI Jewelry. “Thanks to enhancements to the Search Analytics Dashboard and Product Opportunity Explorer, we now have the ability to analyze search trends at a granular level, giving us actionable insights to improve both trend forecasting and design for future collections – so we can continue delivering quality sustainable jewelry that our customers love to wear every day.”

Amazon offers a range of industry-leading tools that empower sellers to optimize their listings, better understand customers, differentiate their brands, and grow their business. The following new tools were announced at Accelerate 2022:

  • Manage Your Experiments is designed to increase the quality of product detail pages and drive higher conversion. With Manage Your Experiments, brands are able to run A/B tests on their titles, main images, and A+ content to see what performs best. Now, brands can also A/B test bullet points and descriptions, and review machine learning-based recommendations for product images and titles to drive better conversion. Additionally, brands can now opt-in to auto-publish winning experiments to the product detail page, automating their A/B tests. Sellers benefit from traffic from hundreds of millions of Amazon customers, and the new Manage Your Experiments features make it easier to test more content, faster.
  • Search Analytics Dashboard has expanded since its launch in early 2022 to offer a new insights dashboard that provides sellers with anonymized data to better understand customers’ interests and shopping habits. For the first time, brands can download Search Query and Catalog Performance data and new ASIN-level details. This new capability enables brands to easily assess marketing campaigns to identify areas to drive repeat purchases and acquire new customers—either directly from within Amazon’s tools or by combining Amazon data with the seller’s own business data. The enhanced Search Analytics Dashboard is launching worldwide in September.
  • Product Opportunity Explorer builds on its successful beta introduction in 2021, continuing to offer rich, accurate data that helps sellers understand, gauge, and evaluate product opportunities in the Amazon store. Sellers can assess the likelihood of a new product gaining traction with customers and forecast sales potential. For the first time, Amazon has now introduced an enhanced Product Opportunity Explorer with a new feature, Customer Reviews Insight. This feature helps sellers work backward from the customer, using customer feedback from product review insights and product star ratings, to help brands determine what features they should build and prioritize as they launch new products or modify existing ones.
  • Marketplace Product Guidance, initially announced in 2021, has been enhanced to provide Selection Recommendations—products in high demand—for U.S. sellers looking to expand to France, Italy, and Spain. Selection Recommendations give sellers insight as to products not currently offered that fit a seller’s portfolio, surfacing new growth opportunities. The tool takes the guesswork out of which products should be considered in those stores, based on customer demand. These recommendations are personalized and ranked based on their opportunity score as calculated by machine learning models that are designed to predict the best opportunities for new selection.

Every year, Amazon invests billions of dollars to improve the infrastructure, tools, services, fulfillment solutions, and resources dedicated to helping sellers succeed. Sellers are responsible for more than half of Amazon’s physical product sales; sellers in our store employed and provided jobs for more than 1.5 million people in the United States.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

Spotlight

It would be an understatement to say that the hype surrounding the data lake is causing confusion in the industry. Perhaps, this is an inherent consequence of the data industry’s need for buzzwords: it’s not uncommon for a term to rise to popularity long before there is clear definition and repeatable business value. We have seen this phenomena many times when concepts including “big data,” “data reservoir,” and even the “data warehouse” first emerged in the industry. Today’s newcomer to the data world vernacular  the “data lake”is a term that has endured both the scrutiny of pundits who harp on the risk of digging a data swamp and, likewise, the vision of those who see the potential of the concept to have a profound impact on enterprise data architecture. As the data lake term begins to come off its hype cycle and face the pressures of pragmatic IT and business stakeholders, the demand for clear data lake definitions, use cases, and best practices continues to grow.


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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

OceanBase Cloud now available in AWS Marketplace, expanding its distributed database services to customers globally

OceanBase | October 14, 2022

OceanBase, a distributed relational database solution provider, today announced that its cloud service OceanBase Cloud is now available in Amazon Web Services (AWS) Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy and deploy software that runs on AWS. The launch allows AWS customers globally to quickly and easily access OceanBase’s database services, which are designed to deliver ultra-fast performance, elastic scalability and cost-effectiveness for transactional and operational analytics workloads. OceanBase is the only distributed database that has refreshed both TPC-C and TPC-H records. Its innovative city-level disaster recovery standard of "Five IDCs across Three Cities" enables zero Recovery Point Objective (RPO) and less than 30 seconds of Recovery Time Objective (RTO), and the service’s high compression technology saves 70-90% storage cost without compromising performance. Additionally, OceanBase’s multi-tenancy flexibility ensures better resource utilization, which helps reduce costs. The listing in AWS Marketplace provides more customers worldwide with one-stop access to OceanBase Cloud services, including database monitoring, diagnostics, development, migration, backup, and restoration. “We are delighted to collaborate with AWS Marketplace to bring OceanBase to more customers globally, at a time when enterprises are increasingly looking for consistent, scalable, resilient, and cost-effective database solutions amid their growing needs for efficient data analytics capabilities. “OceanBase, which is cloud-neutral, will continue to work with cloud vendors to broaden access to our time-tested capabilities in managing data-intensive transactions and multiple real-time analytical workloads.” Yin Boxue, General Manager of Public Cloud Services Division, OceanBase OceanBase has a ten-plus year track record of successfully managing large-scale and complex database needs, including supporting Alipay in processing peak transaction volumes for Alibaba Group’s annual 11.11 Global Shopping Festival -- one of the world’s largest online-shopping events. To date, OceanBase has served over 400 customers worldwide, including some of the largest financial institutions in China, including the Industrial and Commercial Bank of China, which have selected OceanBase as their preferred technology provider to upgrade their core IT systems. In Southeast Asia, OceanBase provides database solutions to GCash, one of the leading mobile payment providers and the largest e-wallet in the Philippines, and Dana, one of the leading digital wallet providers in Indonesia. OceanBase has helped reduce GCash’s database resource cost by more than 40% on average after adoption. OceanBase 4.0, which supports both vertical and horizontal scalability capabilities, was released in August 2022. With its distributed monolithic architecture, OceanBase 4.0 can be deployed on any stand-alone machine while performing the full functions as a distributed deployment. This lowers the technology and cost barriers for various types of customers, especially for small and medium-sized enterprises (SMEs) to adapt to using enterprise databases. About OceanBase: Launched in 2010, OceanBase is a distributed relational database. OceanBase’s strengths over alternative solutions include strong data consistency, high availability, high performance, cost effectiveness, elastic scalability, and high compatibility with mainstream relational databases. It enables transactions and analytical queries with just one set of engines, empowering real-time business intelligence. In May 2020, OceanBase set the world record for online transaction processing performance, with 707 million transactions per minute in a TPC-C benchmark test. OceanBase was acknowledged as a notable vendor by Forrester in its report “The Translytical Data Platforms Landscape, Q3 2022,” published in July, 2022.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

Analytics8 Acquires High-End Data Analytics Consultancy Mashey

Analytics8 | September 23, 2022

Analytics8, a data and analytics consulting firm that specializes in designing, developing, and deploying modern data solutions, has announced the acquisition of Denver-based Mashey, a high-end data analytics consultancy focused on modern data technology. The move to acquire Mashey—which was finalized on Sept. 16, 2022—enables Analytics8 to further its goal of continued growth while providing exceptional data services to clients, career development opportunities for its staff, and enhanced partnerships with industry vendors. "Our objective is to build Analytics8 into the premier independent data and analytics consulting firm in North America." said David Fussichen, CEO of Analytics8. "This is another step in that direction." "We are delighted to welcome Mashey's entire team because they demonstrate and support the core values and business philosophy of Analytics8—where employees can grow their careers by engaging in interesting, meaningful client work, and where clients can come to expect the best experience working with a data and analytics consultancy." Mashey brings to Analytics8 additional capabilities around modern data technology, including dbt, Fivetran, Snowflake, Looker, Qlik, Airbyte, Sigma, Monte Carlo, and Firebolt, along with valued perspectives that come with years of experience in the data and analytics space. "We aim to be the best data analytics team possible, both for our customers and for ourselves," said Philip Lima, founder of Mashey. "Combining the Mashey team with Analytics8 will ensure we all get there even faster." As Analytics8 sets goals for continued growth, the company also renews its commitment to its employees, to foster an environment that promotes inclusivity and career development; and to its clients, to provide customer-centric data services that change how they work with data. If you're interested in learning more details about this acquisition, check out the interview with Analytics8 CEO, David Fussichen, and Mashey founder, Philip Lima. About Analytics8 Analytics8 helps organizations make smart, data-driven decisions by translating their data into meaningful and actionable information. Our data consultants help with the entire data and analytics lifecycle—from strategy to implementation—so companies can make sense of their data and use it to solve complex business problems.

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BIG DATA MANAGEMENT, DATA SCIENCE

Cloudflare Launches Data Localization Suite in Asia to Help Customers Achieve Data Sovereignty

Cloudflare | September 22, 2022

Cloudflare, Inc., the security, performance, and reliability company helping to build a better Internet, today announced that Cloudflare’s Data Localization Suite (DLS) is now available in three new countries in the Asia Pacific region: Australia, India, and Japan. The Data Localization Suite will help businesses based in these countries, as well as global companies who do business in these countries, to comply with their data localization obligations by using Cloudflare to easily set rules and controls on where their domestic data goes and who has access to it. This ultimately allows any business with customers in these countries to service their data locally while benefiting from the speed, security, and scalability of Cloudflare’s global network. Nearly 70% of countries in Asia have passed or drafted new data protection and privacy legislation. This often makes it difficult for regional companies to use foreign-based vendors to handle domestic traffic. Without regional support, many businesses are under pressure to use only in-country run vendors and may be required to restrict their application to one data center or one cloud provider’s region. This creates a trade-off between compliance and fast, secure experiences for end users. With the Data Localization Suite, businesses of any size or industry can now use Cloudflare to get more choice and control over how to meet their data locality needs, without sacrificing security or performance. “No business should have to choose between compliance with local data regulation and a superior experience for their customers. And yet, we hear time and again that companies are forced to do so in the face of a complex and ever-changing landscape of regional legislation,” said Matthew Prince, co-founder and CEO, Cloudflare. "By expanding our Data Localization Suite to our customers in Australia, India, and Japan, we're ensuring data locality doesn't have to come at the expense of the speed, security, and privacy users expect and deserve online." Now, businesses in Australia, India, and Japan can use Cloudflare’s Data Localization Suite to: Control where traffic is serviced: Companies can choose the data center locations where their traffic is inspected. Businesses can also use Cloudflare’s Geo Key Manager to choose where private keys are held. Build and deploy serverless code, with regional control: Build applications that allow developers to combine global performance with local compliance regulations. Jurisdiction Restrictions for Workers Durable Objects makes it easy to build serverless applications that are confined to a specific region. Use Cloudflare’s security features to protect their web properties: Customers can use WAF, Bot Management, DDoS protection and more to ensure their websites are safe and stay online. Align with global and regional security certifications: Businesses can trust that they are compliant with global privacy and security certifications like ISO 27001, 27701, and 27018 while still offering performance and speed at scale. “Asia Pacific has over 2.5 billion Internet users, representing more than half of the total Internet users in the world, and data protection and privacy have become increasingly important in this region. Preserving end-user privacy is core to Cloudflare’s mission of helping to build a better Internet, and we look forward to working with businesses across Australia, India, and Japan to enable them to provide fast, private, reliable, and secure services to their end-users.” Jonathon Dixon, VP and Managing Director, Asia Pacific, Japan, and China, Cloudflare Data Localization Suite has supported Cloudflare customers in alignment with European localization requirements and regulations since 2020. “We're thrilled to extend Cloudflare's localization benefits to our customers providing them greater control as they manage international data transfer requirements,” said Blake Brannon, Chief Strategy Officer, OneTrust. “Our partnership with Cloudflare supports our mission to empower our customers to navigate the evolving regulatory landscape with ease.” Today, Cloudflare’s global network spans more than 275 cities in over 100 countries including more than 100 points of presence across Asia Pacific to bring its security, performance, and reliability solutions to as close to its regional customers as possible. Cloudflare continues to invest in the region, with offices in Beijing, Singapore, Sydney, and Tokyo. In March, Cloudflare also announced 18 new cities added to their global network, including Bhubaneshwar, India; Fukuoka, Japan; Kanpur, India; and Naha, Japan. About Cloudflare Cloudflare, Inc. is on a mission to help build a better Internet. Cloudflare’s suite of products protect and accelerate any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures 2018 list and ranked among the World’s Most Innovative Companies by Fast Company in 2019. Headquartered in San Francisco, CA, Cloudflare has offices in Austin, TX, Champaign, IL, New York, NY, San Jose, CA, Seattle, WA, Washington, D.C., Toronto, Lisbon, London, Munich, Paris, Beijing, Singapore, Sydney, and Tokyo.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

NFTGo.io Announced Brand Upgrade to Redefine the NFT User Journey

NFTGo.io | November 08, 2022

NFTGo.io, the leading NFT data analytics and trading aggregation platform, has announced a major brand upgrade. A new front end look has been unveiled to align with its mission of empowering NFT users via a seamless interactive experience. NFTGo aims to guide users at every phase of their journey from discovery, analytics and trade to portfolio management. It is now primely positioned as the only independent NFT data analytics and trading aggregator platform after the other major aggregators, Gem and Genie, have been acquired by OpenSea and Uniswap respectively. Unlike a conventional marketplace like OpenSea, buying NFTs through a trading aggregator is akin to purchasing flight tickets via booking.com. The user gets the best offer across all NFT marketplaces and saves up to 70% of the gas fee. The NFT Data Guru In addition to its best-in-class trading aggregation services, NFTGo.io has been a professional data analytics platform since 2021. Along the way, it has helped over 1 million global users research NFT collections, track whale behaviors, filter out wash trading, discover top mints, and make smarter decisions through the suite of data metrics. NFTGo's data API is currently serving over 500 organizations including major marketplaces such as X2Y2 and Looksrare to support their product development. NFTGo.io has also been actively engaged with renowned universities worldwide to provide data for their research purposes, including Tecnológico de Monterrey, as well as blockchain communities at Oregon State University and Cambridge University. "Our marketplace serves hundreds of thousands of users per month and delivering the best service is the key," said TP, founder and CEO of X2Y2. "We are very selective with our partners to provide the most reliable and accurate data in the market. NFTGo.io is our go-to partner for data integration as they are renowned for their rich and advanced NFT metrics." Redefining the New User Journey Lowes, Founder and CEO of NFTGo.io, said: "The current NFT user experience is fragmented. Information is dispersed and users are jumping between different platforms. They may be sourcing for trending NFT topics and new collections on social media, switch over to an Analytics platform to conduct research with analytical tools, and eventually trade on a separate marketplace. There is no platform in the market that provides a holistic and seamless experience to users, allowing them to discover, analyze, trade, track their holdings and portfolio profit and losses in one place. Our brand upgrade is more than a website redesign, but a showcase of how NFTGo.io is redefining the NFT experience through user-centric design, to help them make better decisions." NFTGo.io also has a resourceful ecosystem of investors to support its growth. "We are proud to invest in NFTGo.io as their team aims to be the future gateway of the NFT ecosystem," said Wyatt Lonergan, Principal at Circle Ventures. "The NFTGo.io team are showing their ambitions for changing the current NFT landscape and improving the user experience with their new product features." Lowes also revealed NFTGo's upcoming plan to value-add to its community: "Community is always our priority. We will be inviting our users to the new homepage beta test around mid November and launching a loyalty program to reward our supporters. Details about the program can be expected soon." To date, NFTGo has launched over 20 innovative and handy NFT features including Watchlist, Top Mints, and Top Collections to capture evolving NFT trends driven by a strong community. NFTGo has also brought about a novel Rarity Model, helping users to better gauge the rarity, and thus, the potential value of the individual NFTs. During this upgrade, NFTGo will be launching a Twitter extension to allow users to access and analyze NFT Project's performance directly on Twitter, providing a frictionless transition from web2 to web3. About NFTGo.io NFTGo.io is a leading NFT aggregation platform that enables its community to analyze NFT market data and transact all in one place. NFTGo offers a wide range of powerful tools and features including NFT market analytics, real-time listings, rarity, whale tracking, watchlist, drops calendar, and trading aggregator. It empowers its users to discover, trade, and manage NFT assets, serving 500+ institutional customers, 1,000+ communities, and 1M+ retail users worldwide.

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Spotlight

It would be an understatement to say that the hype surrounding the data lake is causing confusion in the industry. Perhaps, this is an inherent consequence of the data industry’s need for buzzwords: it’s not uncommon for a term to rise to popularity long before there is clear definition and repeatable business value. We have seen this phenomena many times when concepts including “big data,” “data reservoir,” and even the “data warehouse” first emerged in the industry. Today’s newcomer to the data world vernacular  the “data lake”is a term that has endured both the scrutiny of pundits who harp on the risk of digging a data swamp and, likewise, the vision of those who see the potential of the concept to have a profound impact on enterprise data architecture. As the data lake term begins to come off its hype cycle and face the pressures of pragmatic IT and business stakeholders, the demand for clear data lake definitions, use cases, and best practices continues to grow.

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