Archive360 mixes and matches cloud data archiving elements

Archive360's Archive2Azure previously supported file and message archiving. Now, users can archive Salesforce and healthcare data, among other elements, to the Azure cloud. Archive360 is expanding its cloud data archiving and management platform, but also making it more selective. The vendor's Archive2Azure is adding several different elements for customers to archive, including Salesforce and media. At the same time, it's moving from a one-size-fits-all platform to a mix-and-match product. That change will lower the cost and reduce complexity for customers, said Bill Tolson, vice president of marketing at Archive360, based in New York. In adding the new elements, it made sense for Archive360 to restructure the platform. "You only use what you need to use," Tolson said. The Archive2Azure management platform stores data in its original format. It maintains data in the customer's own Azure tenancy. Archive360 now offers eight cloud data archiving modules: databases, files, healthcare, legacy applications, media, messaging, Salesforce and SharePoint. The vendor previously offered just the file and messaging capabilities. "In each one of the modules, there is competition," said George Crump, founder and president of analysis firm Storage Switzerland. "But there's nobody that I know of that can do it all into one system." For example, HubStor, which Tolson labeled one of Archive360's closest competitors, offers archiving for file storage in Azure.