Beware the Dangers of 'Drive Thru' Analytics

Cutting corners isn't the path to analytics success. Data science requires an enterprise commitment. Analytics is now a mission-critical tool, yet many organizations implementing the technology are imprudently jumping for any shortcut they can find. "The popular cloud-based analytics services — IBM's Watson, Salesforce's Einstein, et al — offer easy-to-use and economical options for bringing analytics functionality in house, but this isn't a very good idea," according to Scott Robinson, director of business intelligence for Lucina Health. That company positions itself as harnessing the "power of aggregated data and deep obstetrics analytics to help reduce preterm birth in our community". Robinson will lead the session Drive-Thru Analytics: Dangers of the Smart Cloud at Interop ITX 2018 on May 2.