Big Data, Analytics, and the Steady Rise of Precision Medicine

If you follow healthcare data management, health data reporting or healthcare news at all one term you might have seen popping up over and over again is precision medicine, or “personalized medicine” as it is known to the general public. The idea being that individual characteristics: DNA, lifestyle, environment, personal medical history, etc. can be used to customize treatments for maximum effect. The term personalized medicine can be a bit misleading though as it gives the wrong impression. A quote from Hanno Ronte, partner at the healthcare and life sciences team at Deloitte, sums it up nicely…