Big Data Has a Big Problem: It’s Time to Pre-Identify Demand

Within the first few months of your first mortgage payment, you’ll find yourself wandering the aisles of your local hardware store. Home ownership, after all, means home maintenance. There’s a causal connection there, just as there’s a causal connection between your first day of work and your first withdrawal from your 401(k), or the sports injury you suffered in high school and the arthritis treatment you seek 30 years later. In life, one event follows the other, even if the data points that map our lives have, up until now, been scattershot and incomplete.