Bridg launches Reveal data analysis system

Bridg, a marketing software company that provides closed-loop marketing and business intelligence to restaurant brands, has launched Reveal to provide new and potential clients with complimentary, customized customer data analysis — a service that typically costs more than $200,000 and takes months for implementation through consulting firms, according to a company press release. The intelligence available through Reveal allows restaurant companies to identify and segment customers and track key behaviors, such as visit-frequency patterns and spend per visit, which can be used to create personalized marketing campaigns to drive transactions and frequency and improve consumer loyalty.