Cloudera, Contexti, AWS deliver advanced big data solution to Seven West Media

Global data management and analytics provider Cloudera, in partnership with Australian analytics company Contexti and Amazon Web Services, has deployed an advanced big data solution for West Australian-based national media group, Seven West Media.The solution, run as a pilot program for SWM’s coverage of the 2016 Australian Open Tennis event before being expanded to support the coverage of the 2016 Rio Olympic Games in Australia, now forms the core of SWM’s data capability as the company continues to provide audience engagement and advertising solutions.