Collectcent releases AI and Big Data led programmatic supply platform to its clients

Gurugram: Collectcent, a leading Programmatic Supply Platform, and Services provider, is excited to announce successful implementation of its AI and Big data led proprietary technology which helps global brands achieve their marketing performance goals by running campaigns on Collectcent’s premium web and app publishers’ inventory, which is otherwise available to clients only on the CPM model by other service providers. The company’s in-house developed technology enables brands to meet various performance KPIs increasing the lifetime value of their acquired customers by optimizing spends on digital advertising and curtailing spillages and ad frauds. The Company’s AI led optimization engine records, analyses and classifies users data on a variety of factors such as users interests, preferences, demographics, IP, location, access time, device, type of browser, OS, and Mobile Network to name a few. This data feed from the company’s DMP gives access to users profile which forms the basis for serving personalized and hyper-targeted ads. This is how performance for brands is achieved and end users get to see relevant ads.