Creative Ways to Get More Mileage from Your Data

Data analytics has helped a lot of startups offer services that weren’t possible before the era of big data. And analytics providers help pre-big data companies make the most of information they’ve been collecting for years, especially in the areas of sales and marketing. But there are other ways that analytics can help many kinds of businesses create value and operate more efficiently  even if they’re not in the analytics business. Working at a company founded by and full of data scientists, and as a data scientist myself, I’ve been on hand for analytics implementations that go beyond our core offerings to improve different areas of our business. In the past two decades, in addition to building our data-driven core business, our data scientists have also found ways to hire people who are more likely to stay, support individual workers’ strengths on the job, and identify customers who may be struggling before the struggle becomes an issue