BIG DATA MANAGEMENT
Voxco | April 06, 2022
Voxco, the actionable insights platform, today announced an extension to their existing survey research platform with the launch of Voxco Intelligence. The launch comes at a time when the pandemic has transformed the way Voxco does business, with an ever-growing number of organisations realising the importance of using digital platforms to better serve their customers.
After serving several major players in the retail, automotive & finance industry, Voxco Intelligence (previously Actify by Voxco) will now be available to organisations globally. The new offering - Voxco Intelligence, a no-code data analytics platform, will help organisations unlock the true potential of customer data using predictive analytics, AI & Machine learning models. Voxco Intelligence enables businesses to understand customers faster, uncover hidden insights and make effective decisions.
Voxco's existing omnichannel survey capabilities and Voxco Audience (its global panel aggregation platform) will be integrated as one offering under Voxco Research. Voxco Intelligence perfectly complements Voxco Research as the two combined, ensure a seamless end-to-end solution for enterprises looking to gather feedback, measure sentiment, uncover insights & act on them. It enables organisations to fuel experiences, foster loyalty & maximise customer LTV.
"Most organisations struggle with implementing customer-centric solutions due to the poor quality of data they've. Often, they also lack the technical expertise that's required to make sense of their data. Voxco Intelligence, with its AI & ML capabilities, helps them unlock their true growth potential by unifying & analysing huge volumes of siloed data, developing actionable intelligence, and enabling business transformations."
Sumit Aneja, CEO, Voxco
Transform experiences and survey research with Voxco Intelligence's core capabilities:
Single Source of Truth
Gather customer data from multiple data sources and interactive channels, filter fraudulent data, and integrate and standardise it to create a complete 360 view of your customers.
Analyse omnichannel customer data to understand customer needs, measure emotion, predict next behaviour & forecast business metrics in real-time
Using text analytics, identify and prioritise the most pressing issues by analysing the underlying satisfaction drivers to understand customer sentiment and behavior.
Combine AI and ML to recommend high-value actions to relevant teams in real-time.
Voxco Intelligence also enhances efficiency with automation of manual tasks, standardisation of data for easy analysis, and improved data visibility across levels.
Voxco, a leading actionable insights platform helps the world's leading brands take data driven decisions to drive growth & fuel omnichannel experiences. Using Voxco, organisations can foster loyalty, increase customer lifetime value and enhance risk management which delivers exceptional returns on investment. Over 500+ market research organisations, government & government agencies, universities and global corporations use Voxco to gather data, measure sentiment, uncover insights and act on them.
Veeva Systems | April 27, 2022
Veeva Systems today announced Veeva Data Cloud, a group of cloud data applications that includes Veeva OpenData customer reference data, Veeva Link for real-time intelligence, and Veeva Compass patient, prescriber, and sales data for the U.S. market. Veeva Data Cloud reflects the company's long-term commitment to delivering better data to the industry, all on a common data architecture. Taking a new approach, Veeva Data Cloud delivers unlimited access to data through modern cloud software for greater flexibility and data that's always up to date.
"Commercial excellence is about getting your products to the patients that need them. With Veeva Data Cloud's modern approach and common data architecture, sales, medical, and marketing teams can work together in a more coordinated, customer-centric, and compliant way."
Veeva CEO Peter Gassner
Veeva Data Cloud's three major product families all share a common data architecture and "better data, better delivery" approach:
Veeva OpenData is customer reference data, including healthcare provider (HCP) and healthcare organization data, and the affiliations between them. OpenData delivers high-quality data with no usage restrictions in more than 65 countries today, with plans for more than 100 countries by the end of 2023.
Veeva Link data applications deliver real-time intelligence on key scientific and medical experts, health systems, scientific awareness and sentiment, and medical insights.
Veeva Compass is a suite of U.S. longitudinal patient, longitudinal prescriber, and sales data for a wide range of commercial use cases, including launch planning, HCP segmentation and targeting, incentive compensation, and patient journey analytics. Veeva Compass Patient and Veeva Compass Prescriber are available today, with Veeva Compass Sales planned for availability in late 2022.
Veeva Data Cloud and Veeva Commercial Cloud share a common data architecture so customers can work seamlessly across sales, medical, and marketing. This common data architecture includes shared definitions for data elements such as brands, doctors, products, content, and interactions.
For more information, see the Veeva Summit keynotes on-demand at veeva.com/SummitKeynotes. Life sciences industry professionals can also register for the Veeva Commercial Summit for sales, medical, and marketing in Boston on May 5.
About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.
BIG DATA MANAGEMENT
Pure Storage | May 12, 2022
Pure Storage , the IT pioneer that delivers the world's most advanced data storage technology and services, and Snowflake (NYSE: SNOW), the Data Cloud company, today announced a partnership to develop a solution that increases data accessibility for global customers with on-premises data.
Pure Storage FlashBlade is a dynamic, high performance unified file and object platform purpose-built for modern analytics, offering real-time response for data with cloud-like agility. Once available, Pure and Snowflake customers will be able to analyze multiple data sources on Pure Storage FlashBlade with the Snowflake Data Cloud, while keeping their data local. This will enable enterprises to work with data directly stored on FlashBlade object storage using Snowflake in the cloud — eliminating the need to create separate copies of data shared with other tools or workflows.
"Our collaboration with Snowflake to increase data accessibility allows us to truly meet customers where they are in their journey to the cloud, driving every organization to become a data-driven business to reach faster outcomes. Pure continues to strengthen its leadership in delivering advanced data storage technology and services across the industry. Our joint solution with Snowflake reaffirms our commitment to simplifying how organizations interact with data to extract the most value and drive meaningful business outcomes."
Rob Lee, Chief Technology Officer, Pure Storage
"Snowflake and Pure Storage's partnership will allow organizations to gain more value from their on-premises data while leveraging Snowflake's analytical and governance capabilities," said Christian Kleinerman, Snowflake senior vice president of product. "Our joint solution will help organizations mobilize the world's data by eliminating silos, further bringing data together to unlock more value and deeper insights for customers."
About Pure Storage
Pure Storage gives technologists their time back. Pure delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.
Snowflake enables every organization to mobilize their data with Snowflake's Data Cloud. Customers use the Data Cloud to unite siloed data, discover and securely share data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies. Thousands of customers across many industries, including 241 of the 2021 Fortune 500 and 488 of the 2021 Forbes Global 2000 (G2K) as of January 31, 2022, use Snowflake Data Cloud to power their businesses.
Privacera | May 13, 2022
Privacera, the unified data access governance leader founded by the creators of Apache Ranger™, today announced the release of Privacera Platform 6.3 and PrivaceraCloud 4.3, which offer complete data governance automation and expanded support across the cloud partner ecosystem.
The new releases dramatically expand the Privacera Access Governance Platform's ability to secure a diverse and increasing number of data sources and analytical workloads offered by leading public and third-party cloud service providers, such as Google Cloud's BigQuery, Snowflake, AWS, and Starburst.
"Privacera pioneered the industry's first SaaS-based data governance and security solution that integrates privacy and compliance across multiple cloud services. Our latest releases not only help organizations use data effectively and responsibly, but also accelerate digital transformation by helping organizations safely migrate data to the cloud, while minimizing compliance risk. By expanding the scope of our platforms, we're even better equipped to guide organizations along their data journeys."
Privacera CEO Balaji Ganesan
A key milestone with this new release is that Privacera now brings the industry's first comprehensive data access and security governance solution to Google BigQuery. BigQuery, Google's serverless data warehouse solution, is rapidly gaining popularity and with this release we provide fine grained access control and data masking capabilities, as well as the ability to discover and tag sensitive data to help manage data access to data stored and processed in BigQuery.
Privacera has also enhanced access control by extending Attribute Based Access Control (ABAC) across all supported data and analytical sources. ABAC is a powerful approach to simplifying and automating data access governance, especially when combined with Privacera's Role Based Access Control (RBAC) and tag-based access control. Privacera's ABAC leverages user attributes, such as region, title, and department when creating data access policies, thus allowing data access based on those attributes. Integration with access management solutions, such as Okta, further automates the data access governance process.
The new release also further expands support for Starburst Enterprise by adding encryption to accelerate and improve secure data sharing by automatically encrypting and decrypting data for authorized users or applications when they access it. As a result, data science and analytics teams can securely utilize more data, build and refine predictive and machine learning models, and increase their accuracy, utilizing the full array of features in their organization's data.
"We partnered with Privacera two years ago to provide enterprises with centralized, secure access to data with end-to-end governance and compliance," said Starburst co-founder and CEO Justin Borgman. "In a world where data is fundamental to the success of every business, Privacera offers solutions to help move organizations into the future. We look forward to continuing our partnership for years to come."
Privacera's SaaS-based data security and governance platform enables analytics teams to access data without compromising compliance with regulations such as GDPR, CCPA, LGPD, and HIPAA. Privacera provides a single pane of glass for securing sensitive data across multiple cloud services such as AWS, Azure, Databricks, GCP, Starburst and Snowflake. Privacera's platform is utilized by Fortune 500 customers across finance, insurance, life sciences, retail, media, consumer industries and federal agencies/government to automate sensitive data discovery and easily manage high-fidelity policy management at petabyte scale on-prem and in the cloud. Headquartered in Fremont, California, Privacera was founded in 2016 by the creators of Apache Ranger™.