DATAx presents: Enhancing gamer experience through data

In the US alone, people use 3.1 million GB of data every minute, according to cloud-based operating system Domo's report, Data Never Sleeps – a completely incomprehensible figure and a statistic that is steadily increasing, with its estimates suggesting that, by 2020, for every person on earth 1.7MB of data will be created every second. As citizens of our intensely digital world, almost every action we make now produces vast quantities of data, and even our 'downtime' – most of which is now, rightly or wrongly, hyper-connected – is a large part of this perpetual state of data generation. That means when you are lying on the sofa binge-watching Netflix, browsing YouTube for funny golden retriever videos, aimlessly scrolling through Facebook or being absolutely trounced by an anonymous-but-foul-mouthed teenager while playing your favorite online game, you continue to release personal data into the world.