Digital Policies Create Opportunities

When you were a kid, your mother probably told you not to do certain things because they were too dangerous. And that was a reasonable response if you were five years old and wanted to jump off the roof to see if you could fly. But that sort of all-or-nothing approach is too simplistic for business leaders trying to find the innovation sweet spot between reticence and recklessly throwing caution to the wind. That’s because either extreme can lead to disaster. History provides great examples. At one end of the spectrum, there’s Kodak. The film photography giant could have been the pioneer that disrupted the industry with digital photography technology. Instead, Kodak chose to play it safe and didn’t pursue the new technology, and digital photography eventually became its undoing.