DrivenIQ, a leader in audience data and advertising technologies, has launched AMP, the first Audience Intelligence Customer Data Platform. This groundbreaking technology lets companies and marketers find and engage with new in-market consumers while normalizing and ingesting customer data to improve marketing campaigns and maximize ad spend.
DrivenIQ, a consumer identification data technology business, helps enterprises discover and engage contextually engaging consumers at scale in a privacy-compliant manner. DrivenIQ rebranded to highlight its leading Identity Resolution and CDP capabilities in collaboration with AMP.
AMP has nearly 14 billion certain and deterministic records down to unique persons across each device, unlike data platforms that simply offer probabilistic data based on household assumptions. AMP also helps businesses construct privacy-compliant, 1:1 tailored marketing programmes, which boosts marketing effectiveness.
Albert Thompson, Founder and CEO of DrivenIQ, stated, “We live in a world where understanding customer data, customer journey and data activation is paramount to success.” He further added, “AMP, our Audience Management Platform called VisitIQ, is truly transformative, empowering brands and marketers to tap into 14 billion deterministic records to create the smartest new audiences available.”
(Source – CISION PR Newswire)
Vital statistics related to data platforms:
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71% of B2C clients expect corporations to know their personal information
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Modern privacy laws will protect 75% of the world's population by 2025
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63% of digital marketing leaders need help with personalization
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Delivering individualized customer experiences and using integrated customer data to execute digital marketing were issues for 58% of digital marketing leaders
Thompson stated, “With AMP, we can tell you - with individual certainty - who your customers are and who they are most likely to be. We now provide brands with the ability to easily identify their ‘ideal customer profile (ICP)’ with more than 500 different demographic and psychographic characteristics woven in, creating the most robust personalized audience experience on the market today.”
About DrivenIQ
DrivenIQ, founded by digital advertising expert and former car dealer Albert Thompson, provides automotive industry data solutions to small, medium, and big enterprises across industries. DrivenIQ is an omni-data ad tech startup and Audience Management Platform (AMP) that helps organizations target their ideal customers using zero-party and first-party data. The company offers website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, etc.