Four Ways Bad Data is Bad for Business

More businesses today are realizing the power of leveraging data for competitive advantage. But for data to be a true business driver, the data needs to be something that business users can easily find and trust to feel confident in using the data for business insight and analysis. Too many companies struggle with this issue and instead waste precious time looking for the data they need and spend trillions of dollars (up to $3.1 trillion according to HBR) doing so, only to come up short. The reality is the data is buried in different systems and/or departments across the organization.