GDPR is key to driving other transformational strategies in business

With GDPR compliance in place, there are several technologies organisations can use to transform their data analytics. As the General Data Protection Regulation (GDPR) date draws nearer, complying with the upcoming law can open new doors for organisations to transform their business analytics. GDPR, which comes into force on 25 May 2018, aims to ensure better transparency and accountability over the data organisations keep on consumers. Non-compliers could face fines of up to €20m or 4% of their annual turnover, and IDC predicts 40% of firms will not have the adequate tools and procedures in place in time for the deadline. Speaking at a recent conference in London, IDC vice-president Philip Carnelley discussed how GDPR could drive improvements in data analytics. “The more you use analytics, the more data you’re getting on people – on your operations, customers and partners – and you have to be sure you’re doing that in a legal and ethical way. That’s always been true, but GDPR brings it into a much sharper focus,” he said. “Everybody’s got to get their house in order. They have to understand the data that they’ve got and how it all fits together.”