HelloFresh Selects MapR to Optimize Fresh Meal Delivery Experience Worldwide

MapR Technologies, Inc., provider of the industry’s only Converged Data Platform, today announced that HelloFresh, a global subscription-based fresh meal delivery business, is using MapR to carry out deeper data analysis with greater scale and flexibility. The MapR Converged Data Platform enables HelloFresh to leverage weekly subscriber touch points, consistently manage supply chains and demand, and optimize customer experience as well as business operations.“Since we first built our home-brewed BI system in 2011, HelloFresh has expanded into seven additional countries on three continents,” said Nuno Simaria, Chief Technology Officer at HelloFresh. “What we had just wasn’t scalable, especially as our needs became more demanding. With the MapR Platform, we can process tens of millions of rows of data in a few minutes. We get results quickly, gain more valuable business insights and can act on them swiftly.”