On February 28, 2023, Hightouch, a leading Data Activation platform, announced the launch of a new product, Customer Studio, which enables marketers to manage, access, and activate customer data straight from cloud data warehouses to over 140 marketing and business applications.
Earlier, even though available on cloud data warehouses, important cloud data was only accessible to technical users capable of modeling and querying that data with SQL. Now with Customer Studio, any user can explore and take action on customer data irrespective of their technical skills. This product is being used by modern growth and marketing teams at leading organizations like Ramp, Cars.com and the NBA to build downstream audiences and implement data-driven marketing strategies efficiently and quickly.
Customer Studio offers various features under the new product offering:
-
Audiences, enables users to define granular audiences using a no-code segmentation builder and sync them to every one of their marketing and advertising platforms.
-
The Insights feature provides users with audience analytics, such as cross-audience overlap and user composition, to refine their segmentation strategies.
-
The Traits feature allows users to easily build new computed fields (e.g., last page viewed or LTV) without SQL, which improves segmentation and personalization efforts.
-
Priority Lists seamlessly coordinate prioritization across multiple Hightouch audiences to manage customer journeys.
-
The Splits feature builds randomized audience splits to manage multivariate testing across channels and drive experimentation centrally.
Compared to traditional Customer Data Platforms (CDPs), which capture only a subset of customer data and require it to be stored in another data silo, Customer Studio allows users to activate all their data straight from cloud data warehouses such as Databricks, Snowflake, Redshift and BigQuery. This new architecture, known as the "Composable CDP," rapidly accelerates time to value, enhances data security, and brings marketing and data teams closer than ever before.
About Hightouch
Hightouch is a leading Data Activation platform that enables data and marketing teams to activate customer data directly from their data warehouse into over 140 business tools and applications. By using Hightouch, companies can implement data-driven marketing strategies that deliver personalized customer experiences efficiently and quickly. The platform's no-code features make it accessible to users with varying technical skill sets, and the Reverse ETL capabilities enable teams to activate data in real-time across various business tools and applications. Multiple companies trust its platform, including Autotrader, Plaid, the NBA, Cars.com, and Imperfect Foods. Its platform enables these companies to sync billions of customer data points and audiences every year, empowering their teams to deliver personalized experiences that consumers have come to expect.