How CardinalCommerce grew its big data analytics capabilities

By doing big data analytics with Spark, CardinalCommerce ignited a demand for data throughout its organization and got more in-house users to engage with the analytics process. The thing about big data is, no matter how big it gets, users always want more. That's one of the lessons CardinalCommerce Corp. learned on its journey toward enhanced big data analytics capabilities. The Mentor, Ohio-based company, which was purchased by Visa in 2017, offers a service to online merchants to confirm the identity of purchasers using alternative payment platforms, like PayPal. Needless to say, online financial transactions generate huge amounts of data, and generating more insights from that resource has been both a top priority and a central challenge.