How to modernise your data analytics strategy, according to Gartner

A traditional data analytics strategy does not cut it in the modern business environment — it needs to be modernised and prioritised.Today, fewer than 50% of documented corporate strategies mention data and analytics as key components for delivering enterprise value, according to Gartner. That is because traditional data and analytics strategies overlook the demands of digital business.A modern data analytics strategy serves a broader enterprise purpose. It must be more integrated into the ways people work than ever before and as a result, a new approach to data and analytics has emerged.IT leaders need to look at data first to succeed in their digital initiatives, rather than treating them as an afterthought to help with ad hoc projects,explained Mike Rollings, research vice president at Gartner. Chief data officers (CDOs) must shift toward using data and analytics capabilities to transform business models and improve customer experiences, elevating data and analytics strategy to the enterprise level.