https://venturebeat.com/2017/07/17/your-vr-game-will-never-scale-without-data-vb-live/

“The question I always get is, ‘What is a numbers and statistical learning nerd doing in marketing?'” says Kiyoto Tamura, vice president of marketing at Treasure Data. “I feel like I’m on a personal journey to close the gap between the hype and the truly important underpinnings of the current AI revolution, and that is data.” Originally an algorithmic trader in Chicago, using algorithms and data processing to make money, and then a backend anti-fraud engineer at TrialPay, Tamura found that the marketing world was not embracing the potential of the kind of powerful algorithms that he was creating and learning from the most comprehensive, up-to-date data possible.