Informatica, the business cloud data management provider, announced new product advancements to strengthen the company's long-standing partnership with Microsoft, including a private preview of Informatica's Master Data Management (MDM) on Microsoft Azure. This will allow joint clients to quickly merge and rationalize a variety of data sources into a single version of the truth for all of their important business activities across all business domains, resulting in a library of trustworthy data from which valuable insights can be generated. Informatica's Azure SaaS MDM will be available for purchase through the Azure Marketplace.
Businesses are searching for a single, trustworthy view of business-critical data to make smarter business decisions faster as data silos keep expanding with new apps and systems. An intelligent 360-degree perspective synthesizes data from many systems and applications, laying the groundwork for data-driven change at scale. Intelligent Master Data Management as a Service by Informatica controls all domains of master data in a single SaaS solution as part of Informatica's Intelligent Data Management Cloud (IDMC), a cloud-native, end-to-end data management cloud platform. With the release of Informatica's MDM SaaS on Azure, corporate users can improve productivity by using high-quality data, visibility, and transparency throughout the information supply chain, from generation to consumption.
Informatica provides a cloud-native, all-in-one MDM solution built to create hyper-personalized consumer experiences, manage complex global supply chains, drive digital commerce activities, and manage financial data to ensure accurate reporting and compliance. Companies get a secure, scalable, and performance-efficient MDM solution by combining Azure and Informatica's Intelligent MDM, which can connect, understand, and manage the relationships between diverse domains like customer, product, supplier, and location to meet customers with the appropriate offer, at exactly the correct time, in the right format, to satisfy customers and drive value for the company.
"The volume and use of data is fundamentally changing across every industry. As organizations look to derive insights and unlock business value from their data assets, they need a trusted data foundation. Using Informatica's cloud-native Master Data Management solution, combined with the agility and scale of Microsoft Azure, organizations will have a holistic view of their data, dramatically reduce time to value, and accelerate digital transformation efforts."
Scott Guthrie, Executive Vice President, Cloud + AI Group, Microsoft
In addition, Informatica's Intelligent Data Management Cloud (IDMC) on Azure will provide end-to-end data governance capabilities from source to Microsoft Power BI. Informatica's new scanning skills, developed in collaboration with Microsoft's Power BI team, allow Informatica to provide a comprehensive view of data governance from data source to data consumption, making sure joint customers have a comprehensive view of data from source to loading, transformation, preparation, and, at present moment, consumption via Power BI. Customers can utilize Power BI to improve their usage of data assets while also ensuring confidence and transparency in the underlying data, driving analytics-driven choices.
Amit Walia, CEO, Informatica said that "Customers today want to analyze every aspect of their business to optimize and drive better outcomes, ranging from customers, suppliers, products to industry-specific aspects such as patients or providers. With Informatica's SaaS MDM on Microsoft Azure, the sky is the limit, as Informatica can master data for every business domain and do so rapidly with a software-as-a-service ease of use and rapid data onboarding powered by CLAIRE, our AI engine."