Interana Raises $18M for Behavioral Analytics Product Development

Behavioral analytics provider Interana recently announced that they’ve secured an $18 million dollar oversubscribed venture funding round led by Vertex Ventures with participation from Battery Ventures, Data Collective, Allen & Company, Fuel Capital, and Index Ventures. The new capital brings the company’s total funds raised to more than $46 million since its founding in 2013. The cashflow will be used to advance product development and support the vendor’s next phase of growth, which is to expand its customer base. Currently, Interana’s customers include Bing, Tinder, Reddit, Asana, and Azure. In conjunction with this announcement, Interana has named Max Schireson of Battery Ventures and Sik Rhee of Vertex Ventures to their Board of Directors.