L'Oréal unveils new wearable to measure pH levels

Internationally renowned beauty company L'Oréal has unveiled its wearable prototype and a companion app that detects the users skin pH levels using advanced technology, named My Skin Track pH. My Skin Track pH was developed in collaboration with its skincare brand La Roche-Posay in aim to develop skincare products tailored to the wearer's skin type/levels to bridge the gap between skin pH levels and common skin concerns. To use the wearable, described as "a small, thin, flexible sensor" by the company, the user will need to place it on their forearm for about 15 minutes. Then, using advanced algorithms the app reads the pH levels on the sensor to assess the skin health and offer customized La Roche-Posay product recommendations for skincare and balance pH. According to L'Oréal, "when pH balance is compromised, whether through environmental factors and underlying conditions, it can trigger inflammatory responses". As a result, pH imbalance can cause various skin conditions such as eczema or atopic dermatitis.