DATA ARCHITECTURE

Mozart Data Partners with Portable to Build On-Demand Integrations

Mozart Data | April 22, 2022

Mozart Data
Mozart Data, the all-in-one modern data platform, has collaborated with Portable, the only ELT (Extract, Load, and Transform) platform to deliver on-demand integrations, to improve access to no-code data connectors, allowing anybody to effortlessly integrate data from siloed sources. Mozart Data clients can build up a modern data stack in an hour and integrate their data sources to a Snowflake data warehouse in minutes without any technical resources. The collaboration more than doubles Mozart's data sources to around 300.

The emergence of no-code solutions has reduced the barrier to obtaining, interpreting, and interacting with data, allowing non-engineers and less technical users to answer their own queries and make data-driven choices. The collaboration will fulfill the rising need for simple ELT/ETL solutions that can be applied without technical knowledge. More businesses can break down data silos to get a 360-degree perspective of their consumers, better manage and evaluate omni-channel campaigns, simplify processes from start to finish, and accomplish more with their data.

The partnership also solves a market need in terms of connections. The constant development of new integrations by Portable will continue to provide data sources to Mozart Data's ETL solution and provide access to hard-to-find, specialized sources. Gorgias, Salesloft, Friendbuy, Chargebee, and Twitch are among the new data providers.

"Mozart Data and Portable share the same goal of giving companies more time to focus on what's unique to them, which is analyzing their data and coming up with insights that improve the business. Companies, like resource-strapped start-ups, no longer need to take their engineers off of building product to help pull data, set up integrations, or spin up a data stack. Data infrastructure should be quick and easy to set up and require minimal maintenance, and now it is."

Peter Fishman, CEO and Co-Founder of Mozart Data

Ethan Aaron, CEO and Co-Founder of Portable said that "By combining Mozart Data's simplicity with Portable's connectivity - teams can finally stand up a purpose-built tech stack in no time. Instead of wrangling vendors, or reading API documentation, teams can focus on solving real, high-value problems with data."

David Zeng, Co-Founder of Beacons.ai said that "I'm really glad that Mozart Data and Portable partner together for a seamless managed data stack. It allows us to connect Chargebee to our data warehouse and empowers us to analyze our subscriptions in new ways that we could not before."

Spotlight

Michael Marino (MBA ’08), Chief Experience Officer at Caesars Entertainment talks about using big data and predictive data in their marketing strategy to drive the customer experience. Isabel Brodsky (Class of 2020) is the president of the Darden Marketing Club..


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DATA ARCHITECTURE

Lumenore Introduces New Version of its AI-Driven Recommendations and Conversational Analytics Platform

Lumenore | March 31, 2022

Lumenore, which develops and markets fully integrated cloud-based business intelligence and advanced analytics solutions, introduced today a new version of its AI-driven recommendations and conversational analytics platform. Lumenore’s highly secure self-service data infrastructure delivers an enterprise data universe and organizational intelligence and dramatically simplifies decision making at all levels of the organization. Lumenore’s platform provides seamless data acquisition, improved accessibility, and a powerful architecture for unparalleled performance. It features text and voice-based insight, utilizing natural language querying with Ask Me and automated data discovery with Do You Know to provide faster and easier access to actionable business recommendations from data. Lumenore also announced the availability of 100 new data connectors—bringing the total to more than 150—that provide fast and seamless connectivity to leading CRM applications such as Excel, QuickBooks, Salesforce Insights and Shopify and immediately help organizations visualize metrics that matter most to a business, bridging the gap between data and decisions. Donald Farmer Joins Lumenore as Strategic Advisor Lumenore also announced that Donald Farmer, former Microsoft and Qlik executive and globally recognized as a visionary product leader, sought after speaker and author, has joined Lumenore as a strategic advisor. “We all know too well that the volume of data in business is almost overwhelming. But data without analysis is a wasted asset - and analysis without action is a wasted effort,” said Farmer. “We need to bridge the gap between data and decisions and it’s not enough to have a few smart analysts or data scientists." “Lumenore has built a platform for organizational intelligence developed from a deep understanding of enterprise needs,” added Farmer. “I am impressed that their natural language capabilities are not just for cute demos but enable widespread data literacy and engagement. Similarly, their data discovery and augmented analytics features are genuinely self-service, but still built over a robust and secure data universe. It’s an impressive approach for enterprises who have struggled with the inflexibility of reporting and the risks of ungoverned self-service,” Farmer said. “We are honored that Donald has joined Lumenore and will be advising us in our product development and go-to-market strategies,” said Anurag Shrivastava, Lumenore Founder and CEO. “The pandemic has sped up digital transformation across industries and sectors which means that we now have even more data than anticipated, and it has made consumer behavior harder to predict. The solution is not to build more dashboards, because dashboards are focused on an individual viewer, but instead empower organizational intelligence and new forms of organizational decision making, which are distributed and collaborative,” Shrivastava said. “Lumenore delivers a seamless experience to the entire team which helps them to derive insights from raw data and have a transparent view of its operations.” About Lumenore Lumenore develops and markets advanced analytics and business intelligence solutions delivered through an intuitive, AI-powered platform. Lumenore’s solutions enable organizations to build their entire data universe as well as automate and optimize organizational decision-making. Lumenore utilizes a common dataset to feed its powerful platform to visualize, analyze, actionize, as well as monetize business operations.

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BIG DATA MANAGEMENT

Palantir Technologies Extends Partnership with Ferrari to Bring Data Driven Performance Decisions to Race Operations

Palantir Technologies | February 14, 2022

Palantir Technologies Inc. , a leading builder of operating systems for the modern enterprise, today announced a new one year extended partnership with Ferrari to bring its world class data and analytics technology to Scuderia Ferrari. In addition to Scuderia Ferrari continuing to use Palantir’s Foundry platform to propel data driven performance decisions across the team’s Power Unit, Palantir will become an official Team Partner of Scuderia Ferrari, significantly expanding its past relationship. Specifically, Scuderia Ferrari’s Power Unit department ensures that the race cars deliver optimal performance without exceeding their structural capabilities. Foundry will enable power unit engineers on the racetrack and in the Maranello Factory to optimize performance, and rapidly analyze data from sources such as Grand Prix data, test bench results, and part information. Since 2016, Scuderia Ferrari has used the Foundry platform to help their technical teams make faster, data driven decisions around car performance, development, and reliability. In this new, expanded agreement, Scuderia Ferrari Power Unit engineers will use the Foundry platform to rapidly integrate and analyze large volumes of information from a wide array of sources to allow team members to swiftly make critical decisions and instantly share their analyses across the organization. “We are pleased to be extending and expanding our partnership with Palantir, with whom we share common values of relentlessly pursuing technological innovation and the desire to continually improve,” said Mattia Binotto, Team Principal and Managing Director for Scuderia Ferrari. “Data analysis plays a vital role in Formula 1 and being able to count on an excellent partner such as Palantir can make all the difference. Tasks that just a few years ago would take several minutes of calculation can now be carried out in a few seconds, thanks to solutions that have been in use through this partnership.” A typical Formula 1 race season can often generate as much as 1.5 trillion data points. This information needs to be quickly integrated and tested to confirm hypotheses for the team to make adjustments during the race itself in response to component performance, track conditions, weather, maintenance requirements, and potential part failures. “Scuderia Ferrari and Palantir share a commitment to operational excellence. What they have accomplished as a company and a team is legendary,” said Palantir Executive Josh Harris. “We look forward to continuing to work alongside Scuderia Ferrari, one of the most successful teams in the history of Formula 1 racing.” As part of the partnership, the Palantir brand will be featured on the Scuderia Ferrari Formula 1 race cars and on Charles Leclerc and Carlos Sainz’s driver racesuits. About Palantir Technologies Palantir Technologies is a technology company that builds enterprise data platforms for use by organizations with complex and sensitive data environments. From building safer cars and planes, to discovering new drugs and combating terrorism, Palantir helps customers across the public, private, and nonprofit sectors transform the way they use their data.

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BIG DATA MANAGEMENT

RBC and Envestnet Data and Analytics announce agreement to provide clients with greater control over their financial data

RBC | June 14, 2022

RBC is pleased to announce a data access agreement with Envestnet | Yodlee, a leading data aggregation and analytics platform, to address the needs of an increasingly digital customer base. The agreement allows RBC clients to better manage their finances and build wealth by connecting to and sharing their RBC financial information with more than 1,500 third-party applications powered by the Envestnet | Yodlee platform. RBC becomes one of the largest banks in Canada to sign a data access agreement with Envestnet | Yodlee. The implementation of this agreement will empower RBC clients with the option to share their financial data, safely and securely with Envestnet | Yodlee through a direct application program interface (API) connection. This eliminates the need for them to share their RBC credentials, improves the accuracy of the data, and significantly accelerates financial data access. "RBC is committed to providing Canadians with industry-leading digital solutions that deliver more value, without compromising the security of their information. "This agreement is a great example of that commitment in action, and how the industry can come together to build new standards that better protect Canadians' data privacy." Peter Tilton, Chief Digital Officer, Personal & Commercial Banking, RBC This move to a direct API connection significantly reduces reliance on RBC client credentials for sharing financial information in Canada, and offers clients a better method to control the release of their account information, greater reliability, and higher speeds in accessing their account information. "Our relationship with RBC is vital for empowering their customers to make intelligent financial decisions," said Farouk Ferchichi, Group President, Envestnet Data and Analytics. "Through our agreement with RBC, we are giving their customers improved access to and control of their financial data, ultimately helping them grow, protect, and manage their wealth." Consumers often use mobile apps and tools to consolidate financial information and to assist with budgeting and managing their money. The implementation of this data access agreement with Envestnet | Yodlee will improve that customer experience. Additionally, RBC clients can now experience improved control and access when sharing their financial data with applications outside the bank. "Our clients want their primary banking relationship to be anchored with RBC, but they also want to be empowered to access, use and share their financial data with other applications," added Tilton. "As we deliver this added client value, it is more important than ever that we do so in a safe and secure manner. This agreement with Envestnet | Yodlee does just that. Not only do RBC clients gain secure access to the broad suite of apps and services Envestnet | Yodlee has to offer, but they also now have more confidence and control over the data that is shared." This new, industry partnership is a demonstration of both companies' long-standing commitment to add value, prioritize security and create peace of mind for clients as they manage their finances digitally. RBC clients also benefit from a wide range of RBC's digital security tools like PIN on Mobile, ID Verification, 2-Step Verification, Card Lock, two-way fraud alerts and fraud monitoring, in addition to the RBC Digital Banking Security Guarantee. These tools and this additional layer of protection through the data access agreement is timely, as privacy is a high priority right now with the rise of fraud attempts during the pandemic. According to RBC's 2022 Fraud Prevention Month Poll, 48% of respondents say fraudsters have increasingly targeted them since the start of the pandemic, compared to 22% in 2021. And Canadians aren't just feeling the increase in fraud attempts—the Canadian Anti-Fraud Centre has reported that incidents of ID fraud targeting financial credentials nearly doubled between 2019 and 2020, from about 9,000 to more than 17,000, and final numbers for 2021 are expected to double again. About RBC Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 89,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 27 other countries.

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DATA ARCHITECTURE

Veeva Data Cloud Brings Together OpenData, Link, and Compass on a Common Data Architecture

Veeva Systems | April 27, 2022

Veeva Systems today announced Veeva Data Cloud, a group of cloud data applications that includes Veeva OpenData customer reference data, Veeva Link for real-time intelligence, and Veeva Compass patient, prescriber, and sales data for the U.S. market. Veeva Data Cloud reflects the company's long-term commitment to delivering better data to the industry, all on a common data architecture. Taking a new approach, Veeva Data Cloud delivers unlimited access to data through modern cloud software for greater flexibility and data that's always up to date. "Commercial excellence is about getting your products to the patients that need them. With Veeva Data Cloud's modern approach and common data architecture, sales, medical, and marketing teams can work together in a more coordinated, customer-centric, and compliant way." Veeva CEO Peter Gassner Veeva Data Cloud's three major product families all share a common data architecture and "better data, better delivery" approach: Veeva OpenData is customer reference data, including healthcare provider (HCP) and healthcare organization data, and the affiliations between them. OpenData delivers high-quality data with no usage restrictions in more than 65 countries today, with plans for more than 100 countries by the end of 2023. Veeva Link data applications deliver real-time intelligence on key scientific and medical experts, health systems, scientific awareness and sentiment, and medical insights. Veeva Compass is a suite of U.S. longitudinal patient, longitudinal prescriber, and sales data for a wide range of commercial use cases, including launch planning, HCP segmentation and targeting, incentive compensation, and patient journey analytics. Veeva Compass Patient and Veeva Compass Prescriber are available today, with Veeva Compass Sales planned for availability in late 2022. Veeva Data Cloud and Veeva Commercial Cloud share a common data architecture so customers can work seamlessly across sales, medical, and marketing. This common data architecture includes shared definitions for data elements such as brands, doctors, products, content, and interactions. For more information, see the Veeva Summit keynotes on-demand at veeva.com/SummitKeynotes. Life sciences industry professionals can also register for the Veeva Commercial Summit for sales, medical, and marketing in Boston on May 5. About Veeva Systems Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.

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Spotlight

Michael Marino (MBA ’08), Chief Experience Officer at Caesars Entertainment talks about using big data and predictive data in their marketing strategy to drive the customer experience. Isabel Brodsky (Class of 2020) is the president of the Darden Marketing Club..

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