New Teradata Focuses on Answers, Not Analytics

Teradata shook up its 39-year-old business this week with a new logo, a new global headquarters, a new suite of software, and a promise to deliver “answers” to customers, not more analytics. Analytics, it seems, is no longer the short answer to the hard question of how we should make sense of data. “Stop buying analytics,” Teradata proclaims. “It’s time to invest in answers. With all of the investment being made, there’s one question no one seems to be asking: When do we stop buying into partial solutions that overpromise and underdeliver? The answer to that question is ‘now.'” The new campaign promises to deliver a new tone and tenor for Teradata, whose massively parallel processing (MPP) analytic database was considered the gold standard in the field before the big data boom began some 10 years ago. Over the past few years, however, the company has been struggling to regain its footing amid a surge in diversity of different analytic approaches.