Oracle CX Cloud adds AI tools for B2C, B2B customers

CHICAGO -- In beefing up its CRM platform with long-under-wraps AI and analytics capabilities, Oracle today took a big swing at the fences. At least one big win came with it, as giant online retailer Fanatics.com, which sells team logo gear to fans of pro and college sports, moved its customer experience program to the Oracle platform. Oracle unveiled the next generation of its Oracle Customer Experience Cloud, more commonly known as Oracle CX Cloud. The platform now includes Adaptive Intelligent apps, AI tools based on the Infinity big-data analytics platform purchased from Webtrends last year.