BIG DATA MANAGEMENT

Pathr.ai Unveils New Spatial Intelligence Analytics Tools for Retailers to Help Drive In-Store Profitability, Increase ROI

Pathr.ai | January 15, 2022

Pathr.ai, the industry's first and only artificial intelligence (AI) powered spatial intelligence platform, today announced three powerful new spatial intelligence analytics tools focused on helping retailers drive in-store profitability. Pathr.ai’s CPG Display Tool, True Conversion Rate Tool, and Brand Effect vs. Location Tool are all designed to deliver previously unavailable business insights that empower retailers to obtain higher levels of revenue and make stronger business decisions for their physical stores.

“Retailers today lack in-store analytics around customer behavior - critical information that can lead to increased profitability and improved business outcomes. We designed our new tools to address some of the most pressing concerns for retailers,” said George Shaw, CEO and Founder of Pathr.ai. “In addition to our Brand Effect vs. Location Tool and True Conversion Rate Tool, now, for the first time ever, retailers will be able to assess the effectiveness of CPG brands at their stores with our CPG Display Tool.”

Pathr.ai’s new tools include:

  • CPG Display Tool: For the first time ever, retailers have a solution that helps them assess the effectiveness of CPG brands at their stores with store-level data to directly measure and maximize the impact of Category Management efforts. By analyzing shopper traffic and dwell impressions within various store departments, retailers can enhance their strategic CPG brand partnerships by offering them valuable data to improve their merchandise placement and marketing promotions. This information also allows CPG brands to better understand how their products are performing in different areas of a store and can be a potentially lucrative new data source for retailers.
  • True Conversion Rate Tool: Allows retailers to quantify group size dynamics in their locations (ex: families, couples, or singles) and delivers a more accurate buyer conversion rate for retailers. This is a huge departure from how the conversion rate is typically calculated, with most retailers measuring individuals, not groups. If a family of 4 enters a retail location, usually only one person from that family will pay for a product, not all 4. In addition to a more accurate conversion rate, this data can also be used to inform merchandising and in-store promotion initiatives.
  • Brand Effect vs. Location Tool: Lets retailers assess how effective their store-within-a-store brands and locations are performing. For example, retailers can leverage this data to understand the full business impact of their store-within-a-store, assessing if that location resulted in traffic to other areas or if it outperformed conventional sections of their store. Retailers can quantify traffic and dwell times around store-within-a-store locations to benchmark rents for each area and guide potential adjustments in location and surrounding store signage to improve performance.

“Spatial Intelligence can be a powerful asset to retailers focused on maximizing their profits and improving operational efficiencies critical to their success. We’ve created our insight tools to empower retailers to make business decisions in an accurate and data-driven way, and ultimately share that insight with their CPG supplier base.”

Alan Flohr, Chief Revenue Officer of Pathr.ai

Pathr.ai integrates and collects data from a retailer’s existing camera infrastructure. It measures customer movement inside a physical space anonymously - allowing companies to comply with GDPR and CCPA standards and achieve positive business results in an unbiased way.

About Pathr.ai
Pathr.ai is the industry’s first AI-powered spatial intelligence software company that uses anonymous location data from available and existing infrastructure to observe human behavior in any physical space. Its sophisticated technology turns raw behavioral and spatial data from existing sensors into actionable and applied business learnings - allowing companies to drive the business results that matter most to the growth of their companies in real-time. Founded in 2019, Pathr.ai is headquartered in Mountain View, California.

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BIG DATA MANAGEMENT

Talend Acquires Gamma Soft, a Market Innovator in Change Data Capture

Talend | April 11, 2022

Talend, a global leader in data integration and management, announced today it has acquired Gamma Soft, a market innovator in change data capture (CDC). The addition of Gamma Soft's highly complementary, enterprise-class change data capture technologies will help customers streamline their data modernization initiatives, including cloud migrations, and support advanced, real-time analytics use cases across hybrid and multi-cloud environments. Today, many organizations rely on brittle, hand-coded integrations, or rely on multiple data management tools with redundant capabilities across integration, replication, modeling, preparation, quality, cataloging, and governance. With the combination of Talend and Gamma Soft, data professionals will be able to solve more use cases that require support for quickly changing data faster and easier than ever on a single end-to-end solution. "We are thrilled to welcome the talented Gamma Soft team to Talend. Complementary to our product portfolio, Gamma Soft deepens our already comprehensive integration capabilities and gives us new functionality for enabling advanced, real-time business insight. More broadly, Gamma Soft extends the value we provide customers in helping them quickly build, continually monitor, and easily optimize enterprise-wide data health." Christal Bemont, CEO, Talend Headquartered in Paris, France, Gamma Soft helps companies continuously track and replicate changed data in real time from a source, such as data warehouses, data lakes, and other databases, to a destination without requiring the entire data set to be extracted. This process provides multiple benefits, including streamlining and accelerating cloud data migration projects and enabling real-time business optics to drive everything from supply-chain optimization to fraud detection. "Change data capture technologies offer speed, accuracy, and agility in data replication that can help businesses successfully optimize their real-time analytics and cloud migration initiatives," said Stewart Bond, Research Director, IDC. "According to our recent market forecast, taking control of dynamic data is a high priority for companies that need to continue their digital transformation and plan for digital resiliency. Bringing Gamma Soft into Talend's product portfolio is a great add for Talend and for its customers." Véronique Goussard, general manager, Gamma Soft said, "Joining Talend is a great fit from a product and cultural perspective for Gamma Soft and for our customers. Talend will help take our CDC capabilities to the next level and provide customers with a single, end-to-end solution to successfully execute on data strategies that rely on quickly capturing changing data for analysis in cloud, hybrid or multi-cloud implementations." About Talend Talend, a leader in data integration and data management, is changing the way the world makes decisions. Talend Data Fabric is the only platform that seamlessly combines an extensive range of data integration and governance capabilities to actively manage the health of corporate information. This unified approach is unique and essential to delivering complete, clean, and uncompromised data in real-time to all employees. It has made it possible to create innovations like the Talend Trust Score™, an industry-first assessment that instantly quantifies the reliability of any data set.

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DATA SCIENCE

Tetra Tech Expands High-end Climate Data Analytics Solutions with Acquisition of Axiom Data Science

Tetra Tech | March 09, 2022

Tetra Tech, Inc. , a leading provider of high-end consulting and engineering services, announced today that it has acquired Axiom Data Science, an industry leader in the management and analysis of oceanic and ecological data associated with climate change. Headquartered in Anchorage, Alaska, Axiom conducts climate science modeling to help clients manage, integrate, and visualize large-scale complex data sets that are essential to addressing climate change. “Tetra Tech leverages digital technology using our Leading with Science® approach to provide clients with sustainable and resilient solutions and support decision-making on projects around the world. The addition of Axiom Data Science expands our high-end advanced analytics capabilities in oceans and ecosystems to advance climate science for clients, including the National Oceanic and Atmospheric Administration and the National Aeronautics and Space Administration.” Dan Batrack, Tetra Tech Chairman and CEO Rob Bochenek, Axiom Founder and CEO, said, “We are honored to join Tetra Tech and work with their exceptional team of scientists and engineers to provide best-in-class data analytics solutions to address climate change impacts. By joining Tetra Tech, we will further enhance our ability to provide highly specialized solutions to our clients, while offering new opportunities for our employees to work on water and environment programs worldwide.” The terms of the acquisition were not disclosed. Axiom Data Science is joining Tetra Tech’s Government Services Group. About Tetra Tech Tetra Tech is a leading provider of high-end consulting and engineering services for projects worldwide. With 21,000 associates working together, Tetra Tech provides clear solutions to complex problems in water, environment, sustainable infrastructure, renewable energy, and international development. We are Leading with Science® to provide sustainable and resilient solutions for our clients. For more information about Tetra Tech, please visit tetratech.com or follow us on LinkedIn, Twitter, and Facebook. About Axiom Data Science Based in Anchorage, Alaska, Axiom Data Science is an informatics and software development firm focused on developing scalable solutions for data management, integration, and visualization. Axiom supports federal, private, academic, and non-governmental organizations in the ecological, geological, and ocean sciences organizations to improve the long-term management and impact of their scientific data resources.

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BIG DATA MANAGEMENT

Factored Partners With Databricks to Enhance Data-Informed Decision Making With Unified Data Analytics

Factored | March 10, 2022

Factored, a leader in data-centric AI helping tech unicorns and other high-profile tech companies select, upskill and build high-caliber data engineering, machine learning and data analytics teams, announced today that it has partnered with Databricks, the data and AI company, to drive business value for clients by unifying all data and artificial intelligence processes and workflows in a single platform. Thanks to Databricks' technology, including Delta Lake, Structured Streaming and the integration with MLflow, Factored engineers and analysts are providing innovative businesses with easier access to critical data driving key business decisions and strategy. As a result of the partnership, Factored engineers and analysts can integrate all data-related processes in one platform to carry out tasks such as request parallelization, distance calculation and model interpretability. The partnership enhances cross-functional collaboration, visibility and efficiency in decision making and solution implementation for Factored's clients. Databricks' Lakehouse Platform helps organizations accelerate innovation by unifying data teams with an open, scalable platform for all of their data-driven use cases. From streaming analytics and AI to BI, Databricks provides a modern lakehouse architecture that unifies data engineering, data science, machine learning and analytics within a single collaborative platform. "We're delighted to be recognized as a Databricks Consulting Partner and to continue helping businesses make sense of their data using the industry's most cutting-edge tools. At Factored, we're dedicated to implementing the most effective data and AI solutions for our clients and Databricks' Lakehouse Platform plays a significant role in helping us achieve this." Israel Niezen, Factored CEO Since its founding in 2019, Factored has seen fast-paced growth and today is one of the biggest data science companies in Latin America. About Factored Factored helps leading tech companies select, upskill and build world-class data science, machine learning and AI engineering teams much faster and more cost-effectively. Factored engineers have been personally vetted, educated and mentored by some of the most talented and recognized AI educators and engineers from Silicon Valley, Stanford University and deeplearning.ai.

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BUSINESS INTELLIGENCE

Ascent acquires European data engineering powerhouse, BiLD Analytics

Ascent | April 04, 2022

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