PossibleNOWTM, the industry's preeminent provider of enterprise consent and preference management solutions, recently announced the unveiling of MyPreferences 3.0, an enhanced zero-party data platform, to provide businesses with a rethought customer experience (CX) engine.
"According to the Salesforce 2022 State of Marketing Report, 51% of marketers are still searching for new customer data platforms to improve customer data profiles without using third-party cookies."
MyPreferences 3.0 enables businesses to build trust and long-term connections with their customers. It also contains a full customer service portal, which provides call-center personnel and service representatives with a full-featured agent interface built from the ground up for handling zero-party data on behalf of consumers.
The most recent update offers complete control with comprehensive configuration management across profiles, consents, customer preferences, and feedback. Included among the new features are the following:
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RESTful API library for driving consent management, customer experiences, profile enrichment, and seamless connections
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Global consent repository for storing and managing consents across any data category, with comprehensive historical access
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Enhanced, re-usable data segments to enable real-time targeting and a unified portrayal of the zero-party data of customers across all touchpoints
Furthermore, a built-in no-code workflow designer tool helps in the creation of bespoke first-party and zero-party data collection experiences without the assistance of IT. A completely revamped data segmentation engine will also enable marketers to automate integrations and simplify access to zero-party data throughout their technology ecosystem.
About PossibleNOW
PossibleNOW is a Georgia, U.S.-based provider of enterprise preference & consent management solutions that aid marketers in personalizing multi-channel communications with consumers. The company assists businesses gain customer insights through its Voice-of-Customer research to understand the emotions and expectations influencing customer behavior.