Predictive Analytics Brings Much-Needed Precision
Modern Analytics | January 27, 2016
Sales, the healthcare industry, product development, and hundreds of other business settings need predictive analytics to add precision. Why carpet bomb when you can use a smart bomb? To illustrate my point I’m going to stick within the sales and marketing world. When salespeople are hired they are commonly brought in for their rolodex. For some odd reason executives think that having a long contact list is going to be the secret sauce it takes to close deals fast. I hate to break it to you, that’s not the case. Here’s why…