Q&A: Big data for development impact

“When moving to a world of big data, development organizations — if they want to continue to be successful — have to embrace analytics and some of the opportunities they present.” That’s what Justin Keeble, managing director of the sustainability services practice at Accenture Strategy, a global professional services company providing solutions in strategy, consulting, digital, technology, and operations, told Devex. The term “big data” has quickly become a buzzword both within and outside of the development community and many such as the members of the International Alliance for Responsible Drinking as part of their Producer’s Commitments, are ready to embrace what it means to have access to analytics that will impact progress in global challenges such as tackling deaths caused by drinking and driving.