Reasons Why Big Data Analytics is Bringing about Groundbreaking Results in the Media Industry

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the applications of big data in the media and entertainment industry. Big data analytics is bringing about groundbreaking transformations across industries and the media industry is no exception. One of the main reasons for this is its ability to enhance customer experience and improve the efficiency of business processes. Also, recent data breach incidents across industries have necessitated enhanced security as an important goal for big data analytics to accomplish.