Recruiting online giants turn to new technologies

Technology is driving major changes to the recruiting online market. Monster.com and CareerBuilder.com have deployed new job search technologies to improve job seeker experience. Recruiting online market giants Monster.com and CareerBuilder.com have upgraded their platforms. The announcements came on April 30 and May 2, respectively. This timing may have been coincidental, but their motivations are not. The recruiting online platforms are making better use of their data and new technologies, and have improved their job-matching algorithms. Both said the changes make it more likely a job seeker will find a relevant job and apply for it, which they said should help improve the quality of candidates that an employer sees. The two sites are responding to broader recruiting online market trends, such as the use of algorithms to rank jobs applicants. But these firms are also "trying to get out of the image that they're job boards," said Michael Rochelle, chief strategy officer and principal HCM analyst at Brandon Hall Group, a research and analyst firm. Monster and CareerBuilder want to be seen as a "next-gen sourcing, technology rating platform," Rochelle said.