RedEye Selects SnapLogic for AI-Powered Customer Data Platform

SnapLogic, provider of the #1 intelligent integration platform, today announced that multi-channel marketing firm RedEye has selected SnapLogic’s intelligent integration platform to support its Predictive Analytics and Customer Data Platform offerings. With customers including some of the UK’s most recognisable brands, RedEye provides AI-powered marketing automation systems which enable its clients to deliver highly targeted and personalised communications across a number of channels, including email, web, social, and direct mail. As an organisation which is reliant on data, RedEye needed a best-of-breed integration platform which would not only improve the speed of developing integrations for its internal applications and data, but also help support its Customer Data Platform which harnesses the power of clients’ customer data across multiple touchpoints in order to deliver a seamless omni-channel marketing automation experience.