Splunk Stock Is a Mega Bet on Big Data

The story of Splunk stock has been up and down in 2019. For the most part, the trend is up. But in the last month-and-a-half, SPLK stock has been trending down. Even after a stellar earnings report, investors were concerned about the company’s shift from a perpetual license sales model to a renewable sales model. This shift resulted in negative cash flow from operations of $129 million. But when I look at what SPLK is doing to ensure data integrity, specifically as it relates to blockchain technology, I know they’re investing in what promises to be the future of data storage. In the 1980s, the book Megatrends coined a word that continues to define the technologies and trends that transform our lives. One of the megatrends today is big data. In the early 1980s, few people could imagine how the digital revolution would change our lives. Having the ability to do all of our Christmas shopping from a computer was a foreign concept. Having that computer in the palm of our hand was like something from The Jetsons.