Valassis Introduces Connected Analytics – Powerful Holistic Consumer & Market Intelligence Solution

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is launching a new insights-based solution – Connected Analytics – that uniquely combines proprietary data and sales insight to fuel omnichannel marketing strategies designed to maximize ROI and profitability. Through the combination of patented Valassis Consumer Graph™ intelligence, proprietary coupon redemption and permissioned client sales data, Connected Analytics provides brands with an expanded understanding of the promotion landscape, presenting greater holistic insights to motivate consumer purchase.