VERSIUM LAUNCHES FIRST AUTOMATED PREDICTIVE LEAD SCORE SERVICE, THAT INCORPORATES OVER 1 TRILLION LIFEDATA® CONSUMER AND BUSINESS ATTRIBUTES
Versium, Inc. | January 27, 2016
Versium, a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced the LifeData® Predictive Lead Score service. This self-service solution leverages machine learning and Versium’s proprietary LifeData® to help marketers quickly build accurate, customized predictive models, helping them to improve marketing efficiencies and increase conversion rates.