Virtual Analyst for Adobe Analytics Helps Uncover Customer Insights

With companies accumulating customer data at an unprecedented rate, it’s getting harder to find and analyze the key trends and insights that could impact what products to make, where and when to sell them, and a raft of other development, distribution and marketing decisions. Adobe said it has a solution that will make these insights far more accessible to product and line of business managers without going through the lengthier process of getting data scientists to research and produce the reports. It is a service that data analysts and scientists will also want to leverage as it promises to do the digital digging needed for customer insights much easier, the company said.