Data Visualization Translating data into actionable insights for retailers

June 28, 2016

Data visualization is the presentation of data in a visual format. It allows users to easily identify behavioral patterns, trends and correlations through illustrative techniques and software. The key is to keep it simple and let the pictures, charts and graphs tell the story. With the growth of big data and the desire to mine information from all customer interactions, data visualization can be a powerful tool to quickly observe trends and take action on the data observed. Data visualization makes it easier for executives and leaders across all disciplines to access key data and apply the insights to drive customer and business strategy. Examples of visual data include heat maps, infographics and a combination of pictures and graphs. Each of these formats should be designed to answer strategic questions about the business so users can find what they need without having to dig into the raw data.

Spotlight

Gurucul

Gurucul is a global cybersecurity company that is changing the way organizations protect their most valuable assets, data and information from insider threats and external cyberattacks, both on-premises and in the cloud. Gurucul’s real-time Cloud-native Next-Gen Security Operations and Analytics Platform provides customers with Open XDR, Next Generation SIEM, UEBA, and Identity & Access Analytics. It leverages machine learning behavior profiling with predictive risk-scoring algorithms to predict, detect and prevent data breaches, fraud and insider threats. It also reduces the attack surface for accounts and eliminates unnecessary access rights and privileges to increase data protection.

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