Big Data Executive Survey 2017

June 7, 2017

The new year is often a time to celebrate, and indeed there is something to celebrate in the results of this Big Data Executive Survey for 2017. The survey participants report that they have achieved considerable value from their Big Data initiatives. More than 80% of them say their Big Data investments have been successful, and almost half say their organizations can measure the benefits from their projects. Such optimism is by no means found for all business investments; one recent study by an analyst firm, for example, found that 6 out of 10 customers of one ERP vendor wouldn’t buy from the same company again, and didn’t feel they had achieved return on their investment. Why are these executives so positive about Big Data? They report a variety of positive outcomes, including cost reduction, establishment of a data-driven culture, and various benefits related to innovation, new products and services, and industry disruption. Only 1.6% of respondents deemed their Big Data initiatives failures, which is an impressively low number.

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Xertica is a digital transformation consulting company that reshapes business models and customer experiences to help Latin American companies lead in an ever-changing digital world. Since 2016, Xertica has been on a simple mission: lead latam companies into the process of digitalization. Our unique offer delivers a top management digital transformation proposal, with a lean startup model generating rapid solutions that contribute directly to revenue and business success.

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