IQM Corporation
Founded in 2013, IQM has designed a leading programmatic political marketing platform. The company specializes in applying a spectrum of advanced technologies for microtargeting, including: (i) alternative and Big Data to identify “swing” voters and their “look-alikes”, (ii) semantic analysis to understand the nature and sentiment of news and political media potential voters consume, (iii) mindset analysis to discover their disposition toward candidates and issues.